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The Dialogue Co. to introduce the HealthSTART program

BY Antoinette Alexander

PENNINGTON, N.J. The Dialogue Co. is introducing in November the first nationally distributed co-op sampling program for retail-based clinics.

“The program has been very well received and will be distributed by more than 350 clinics and pharmacies located in food, drug and mass merchandiser outlets across the country, including 44 Wal-Mart Supercenters,” stated Glen Greissinger, president of The Dialogue Company.

The HealthSTART Wellness Pack is a wellness focused patient starter kit program targeting consumers within new emerging health care channels, including retail clinics. The kits will contain health focused product samples, coupons and advertiser-supported health education information along with clinic-specific promotional material. There are currently more than 700 clinics within the convenient care industry.

“Our overall goal is to provide patients with easy access to high quality, affordable health care and the HealthSTART program provides a vehicle for us to provide added value for our customers, to promote CheckUps treatment and wellness services, and to build patient relationships,” stated Joe Huver, business development manager for CheckUps. CheckUps, a retail medical clinic company, currently operates clinics in more than 20 Wal-Mart Supercenters.

Founded in 1991, The Dialogue Company is a marketing services and media company specializing in the development of cooperative sampling programs to help marketers reach health-conscious consumers. It has developed point-of-care marketing solutions since 1993.

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Kroger’s California chains donate $350,000 to wildfire efforts

BY Adam Kraemer

CINCINNATI Kroger chains Ralphs and Food 4 Less have donated $350,000 in products and donations to help victims of the California wildfires.

Among the deliveries include truckloads of food, infant formula, milk, fruit, diapers, and toothbrushes and toothpaste to Qualcomm Stadium evacuation center in San Diego, as well as water, cereal, health care products and paper goods for evacuees at Del Mar Fairgrounds. Water and paper goods were also delivered to to fire victims at Orange Show Fairgrounds, in San Bernardino, and produce, milk, water and sandwiches to other evacuation centers.

“Thousands of our customers, associates and their families have been affected by the wildfires,” said Mike Donnelly, president of Ralphs Supermarkets, in a press release. “Ralphs and Food 4 Less are committed to supporting the communities we serve and we are proud to be able to assist in the wildfire relief efforts.”

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Safeway’s Vons to donate $750,000 for wildfire relief

BY Allison Cerra

PLEASANTON, Calif. Safeway and its Southern California-based Vons division announced it will donate $750,000 in support of relief efforts for communities struck by the California fires.

The Safeway Foundation announced a $500,000 cash donation to support local emergency organizations and a sum of $250,000 for food, water and other medical supplies. Additionally, the company announced that all 300 Vons and Pavilions stores will serve as collection points for customers who want to make a donation in support of local relief efforts.

As of Friday, customers could support the local relief and emergency efforts by making a donation at any of the 300 California-based Vons or Pavilions stores. The Safeway and Vons Foundations said they will donate 100 percent of all customer donations to local organizations coordinating emergency relief efforts and providing support for families and communities impacted by the fires.

During the past two years, Safeway and Vons have provided more than $8 million to support emergency relief and rebuilding efforts for disasters such as Hurricane Katrina, the south Asia tsunami, and the Lake Tahoe basin fires.

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