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DeVito/Verdi to continue handling Duane Reade’s advertising, public relations

BY Antoinette Alexander

NEW YORK — Duane Reade, which is owned by Walgreens, has extended its contract with DeVito/Verdi, the New York ad agency that assisted with its marketing metamorphosis.

"The street-smart ad campaign created by DeVito/Verdi certainly helped transform the Duane Reade brand," stated Paul Tiberio, SVP merchandising and marketing for Duane Reade. "We’re looking forward to having the agency continue to give voice to this iconoclastic brand."

The agency will continue to handle brand advertising, digital advertising, media buying and planning, and public relations for the 250-plus-store chain.

DeVito/Verdi began working with Duane Reade in 2008 to help recast and reposition the chain. The agency unveiled new ads that conveyed the message that Duane Reade is an essential part of the fabric of life in New York City. The brand-advertising campaign carried the line "Duane Reade. Your city. Your drug store."

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Tops reopens store in Dewitt, N.Y.

BY Alaric DeArment

WILLIAMSVILLE, N.Y. — Tops Friendly Markets staged a reopening celebration Tuesday to mark the renovation of its store in Dewitt, N.Y., near Syracuse.

The store, formerly operated as a P&C Foods store by the Penn Traffic Co., received a $2.5 million renovation over the last 14 months.

The store includes new aisle markers and the addition of a department specializing in healthy, natural and organic foods, as well as a café with free wireless Internet access.

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Changing Channels — Stain Solver, Batter Blaster, BlackBerry cases and more

BY Alaric DeArment

Stainless steal
Syndicated “Ask the Builder” columnist Tim Carter has created Stain Solver, an organic powdered cleanser designed to take out even tough stains like red wine, blood and cooking grease.
Price: $14.97 and up
StainSolver.com


Don’t be a waffler
Batter Blaster, a sprayable pancake and waffle batter, has enlisted several rock bands from around the country as part of its Blast campaign.
Price: $3.99
BatterBlaster.com


Smart phone, smart look
Swedish company Dicota has un­veiled Built for BlackBerry, a line of stylish, protective cases for the phones — available in a variety of styles.
Prices: $15 to $35
Dicota.com


A Kushi job
Brazil Products Co. and Anderson Global Group have launched preB, a fermented combination of 55 fruits, vegetables, grains, nuts and herbs based on macrobiotic guru Michio Kushi’s macrobiotic principles.
Price: $39.99
PreBsuperfood.com


Royalty check
Fascination with royalty has existed for thousands of years. Now, the Hamilton Collection is selling hand-painted collectible figurines of Kate Middleton, who soon will marry Prince William.
Price: $29.99
HamiltonCollection.com

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