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Despite confidence in economy, survey finds consumers not spending more this Valentine’s Day

BY DSN STAFF

LOS ANGELES —  According to a PriceGrabber survey on consumer purchasing decisions for Valentine’s Day, 52% of Valentine’s Day shoppers indicated that the economy will not have any effect on their purchasing decisions for Valentine’s Day 2011. Despite their confidence in the economy, 78% of survey respondents indicated they will not spend more money on Valentine’s Day shopping this year compared with last year. The remaining 22% of consumers plan to spend more on Valentine’s Day shopping this year.

The most popular Valentine’s Day expense among women was greeting cards, with 62% of female Valentine’s Day shoppers planning to purchase greeting cards this year. Forty-two percent of female shoppers anticipated spending money on an evening out, and 26%will purchase candy. 

For male survey respondents, the most popular Valentine’s Day expense was an evening out, selected by 53%. Forty-five percent of male respondents planned to spend money on greeting cards. Forty-five percent planned to spend money on flowers, while 18% anticipated spending money on candy this Valentine’s Day.

The PriceGrabber (a part of Experian) survey was conducted from Jan. 12 to Jan. 26 and polled 2,458 U.S. online consumers who planned to spend money on a Valentine’s Day celebration.

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Are you ready for some football?

BY DSN STAFF

LAUREL, Md. — There’s no mistaking the emphasis of this Pepsi display here at a Shoppers (a Supervalu banner) located between Baltimore and Washington in the week leading up to the National Football League’s main event. 

The eye-catching soda wall is conveniently located opposite the salty snacks display, making chips, dip and soda all an easy grab for the Super Bowl partygoer.

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MasterCard Advisors: Q4 sales momentum continues into January

BY DSN STAFF

NEW YORK — January saw strong growth across most retail categories, continuing the positive performance from fourth quarter 2010, albeit at a slightly slower pace, according to MasterCard Advisors SpendingPulse, a report on national retail and services sales that is based on aggregate sales activity in the MasterCard payments network and survey-based estimates for such payment forms as cash and check.

With the January closing of the retail year, sectors that were up for the year outnumbered those that were down by a ratio of 3-to-1. However, even among those which were up for the year, about half have yet to reach their pre-recession peak levels of 2006 and 2007.

“A combination of rising consumer demand and strong pricing continued to drive retail sales in January,” said Michael McNamara, VP research and analysis for MasterCard Advisors SpendingPulse. “Although less robust, the trends we observed were similar to those recorded in the fourth quarter of 2010. Most sectors continued to post positive year-over-year results during the month despite consumers taking a pause in spending and repeated snow storms affecting the East Coast.”

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