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Designer Adriana Castro named new ‘Caress Fabulista’

BY Antoinette Alexander

ENGLEWOOD CLIFFS, N.J. — Unilever’s Caress brand has named Adriana Castro, designer, style trendsetter and founder of El Diario de la Moda, as its new Caress Fabulistas to help celebrate the launch of the new Caress Fresh Body Wash collection.

Together with singer and fellow Fabulista, Kelly Rowland, the duo will share how fragrance can inspire women to enjoy everyday experiences in a fresh new way. All year long on the Caress Facebook page, Castro and Rowland will share seasonal style look books, tips and videos with fresh, on-trend beauty and style inspiration.

"We are thrilled to partner with Kelly Rowland and Adriana Castro — they are two renowned style icons who will encourage women to put a fresh twist on their everyday," said Jennifer Bremner, skin cleansing brand-building director, Unilever. "Plus, with the fresh and revitalizing fine fragrance of the new Caress Fresh Body Wash Collection, women can be inspired to start every day feeling fabulous."

The new Caress Fresh collection body washes features fine fragrances created by experts at fragrance houses, Givaudan and Firmenich. The Fresh collection features three scents: Caress Emerald Rush Body Wash and Beauty Bar infused with Lush Gardenia and White Tea Essence; Caress Aqua Sparkle Body Wash infused with Lilac Blossom and Aquamarine Essence; Caress Juicy Escape Body Wash infused with Sun Kissed Lily and Pink Grapefruit Essence. 

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Gillette, McLaren Mercedes enhance official partnership

BY Antoinette Alexander

LONDON — Procter & Gamble’s Gillette brand is enhancing its collaboration with McLaren Mercedes to bring to life a marketing campaign focused on Precision Engineering.

The partnership covers Europe, Middle East and Africa. Gillette and McLaren are coming together for a new marketing campaign emphasizing the ways the two brands push boundaries of technology.

As the ultimate male grooming and high-technology experts, Gillette and McLaren are constantly innovating to achieve greater precision and enhanced performance. Gillette ushered in the era of modern shaving, and for 110 years constantly reinvented the shaving category. McLaren pioneered the first carbon fibre chassis in Formula 1 and introduced advanced electronic systems leading to decades of groundbreaking achievements on the track, the companies stated.

This passion will be further leveraged through a sports marketing campaign that aims to reach and inspire millions of men via TV, digital, PR and In-store programs. McLaren Mercedes F1 drivers Jenson Button and Kevin Magnussen will engage men’s passion for Formula 1 and Gillette grooming technology. 

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Actavis enters into agreement with Mylan, Famy Care regarding generic Generess FE

BY Michael Johnsen

DUBLIN — Actavis on Tuesday announced that it has entered into an agreement with Mylan and Famy Care to settle all outstanding patent litigation related to Mylan’s generic version of Generess FE (norethindrone, ethinyl estradiol and ferrous fumarate chewable tablets).

Under the terms of the agreement, Actavis will grant Mylan a license to market its generic version of Generess FE under its pending abbreviated new drug application beginning on April 1, 2015.

Alternatively, Mylan will be permitted to launch an authorized generic version of Actavis’ product beginning on October 1, 2015. Other terms of the settlement were not disclosed. Actavis remains in litigation with Lupin Ltd. in connection with Lupin’s pending ANDA for a generic version of Generess. 

 

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