Desert Essence enters hair styling category
HAUPPAUGE, N.Y. — Desert Essence is expanding its Coconut Hair Care line with the launch of new styling products designed to help meet the styling needs of hair, from smoothing to defining curls and heat protection.
All three products are 100% vegan and free of silicones, wheat and gluten.
For those who wish to naturally smooth flyaways and add shine, there is the Coconut Shine & Refine hair lotion. Infused with avena strigosa seed extract (black oat) and coconut oil and extract, this lotion moisturizes and helps repair damaged hair. Desert-derived botanicals like yucca cactus and aloe add volume and shine.
Add a soft, weightless bounce to curls with Coconut Soft Curls Hair Cream, a feather-light natural leave-in conditioner. Just a small amount of this silicone-free cream softens and moisturizes curly hair, making it silky smooth. It is infused with desert-derived botanicals and coconut oil to strengthen hair and repair damage from environmental stressors and styling.
The Coconut Hair Defrizzer and Heat Protection Spray is a styling product that can be used before styling or by itself. Infused with panthenol (pro-vitamin B), this lightweight spray naturally penetrates hair cuticles and conditions from within, protecting the surface of the hair against styling damage. A blend of desert-derived botanicals, including agave and nopal cactus, and coconut extract, smooth hair and add shine.
The new Coconut Styling products, which will available at natural stores beginning in June, are priced at $9.99.
Dr. Teal’s expands bath collection with new Milk Bath formulas
NEW YORK — Dr. Teal’s has created its first ever Milk Bath for the mass market.
Dr. Teal’s new Milk Bath is available in two forms: a liquid foaming Milk Bath and a powdered Milk Bath. Dr. Teal’s Milk Bath combines real milk protein with vitamins A, D and E to help soften the skin with a comforting aroma of honey.
“Dr. Teal’s new Milk Bath items enter the market as the sales of bath items continue to rise at mass,” stated Chris McClain, president of Advanced Beauty. “Consumers looking for bath products with both beauty and wellness benefits turn to Dr. Teal’s as a reliable resource that offers a variety of products that perform.”
Available in April, the powder Milk Bath will retail for $3.99 and foaming Milk Bath for $4.99.
Ellen DeGeneres to feature Curls hair care products in greenrooms
LOS ANGELES — Celebrity Ellen DeGeneres has partnered with TLK Fusion in featuring Curls, the hair care line geared toward curly hair, in all the greenrooms of her daily talk variety show.
"I am thrilled to have Curls featured in the greenrooms and placed for celebrity use on the Ellen DeGeneres show. I am a huge fan of Ellen’s,” stated Mahisha Dellinger, founder of Curls.
As previously reported by Drug Store News, the brand recently acquired the Kynx Hair Care collection.