Deschanel, Knowles and Munoz become Rimmel London brand ambassadors
LONDON Beauty company Coty has announced that Zooey Deschanel, Solange Knowles and Alejandra Ramos Munoz will join the lineup of ambassadors of Rimmel London.
They will team with Kate Moss, Georgia May Jagger and Coco Rochas as the ambassadors of the iconic British cosmetics brand.
Actress Deschanel, who has starred in such films as “(500) Days of Summer,” “Yes Man,” “The Happening” and “Elf,” will be the face of Rimmel London star products including a new breakthrough lash accelerating mascara, a perfecting powder foundation and a lasting lipstick. She will appear in its newest campaigns slated to debut in August worldwide.
Knowles, a singer/songwriter, producer, actress, entrepreneur and disc jockey, has released two inspired solo albums including the critically acclaimed “Sol-Angel and the Hadley St. Dreams” and her debut “Solo Star” on the Music World Entertainment label. Knowles will represent Rimmel London makeup looks in campaigns that debut in the fall.
Puerto Rican model Munoz was discovered by Rimmel London when she won a modeling competition sponsored by the brand. She will grace Rimmel London campaigns in the fall.
Unilever appoints new chief marketing and communications officer
ENGLEWOOD CLIFFS, N.J. Unilever has appointed Keith Weed chief marketing and communications officer, effective April 1.
Weed, currently EVP home care, oral care and water, will report to chief executive Paul Polman.
“This is the first time Unilever has had a CMO at the top table and is a key step to having a sharper consumer focus in the company. Keith will be leading marketing, including the development of the Unilever brand, and will also assume responsibility for the communications function,” stated Polman.
Sunstar Americas brushes up oral care offerings
CHICAGO Sunstar Americas, the makers of GUM- and Butler-brand dental products, is launching several new oral care products for spring 2010.
The new GUM Dolphin 250 advancing flosser offers a unique “flip and floss” design to promote a clean, less-mess flossing. The design allows users to flip the lever to advance the clean floss, while internal champers separate the new and used floss. It is good for 250 uses.
Also under the GUM brand is the new GUM on-the-go toothbrush. The product features a tri-fold design in which the brush head folds into the ventilated handle to allow excess moisture to escape. It also features Dome Trim bristles, which have been proven to fight gingivitis, according to the company. These raised center bristles form a domed cleaning surface for easy access and a thumb pad ensures control while brushing.
There’s also the new GUM Eez-Thru angle fossers with a “just brushed” mint flavor.