BEAUTY CARE

Dermablend announces new tool to cover scars, unwanted tattoos

BY Jason Owen

NEW YORK — Dermablend announced on Wednesday the new Quick-Fix Illuminator, a multipurpose concealer and highlighter that brightens the complexion of the skin with the click of a pen.

Quick-Fix Illuminator has a lightweight formula with six uses in one product: conceal, smooth, illuminate, brighten, highlight and sculpt. The new illuminator is dermatologist-tested, allergy-tested, noncomedongenic, nonacnegenic, fragrance free and safe for sensitive skin.

Dermablend Quick-Fix Illuminator is available in 5 shades: pearl, light, medium, tan and dark with a suggested retail price of $25.00.

Dermablend products can be found at Ulta, Macy’s and Dillards, as well as select Lord & Taylor, Bon Ton, Carsons, Boscovs and online at Dermablend.com.


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BEAUTY CARE

LaRoche-Posay skin care wants to ‘Be Clear’

BY Jason Owen

NEW YORK — LaRoche-Posay skin care company is challenging its fans to start something new in their life and to be confident in their clear skin with the new Clear Commitments contest, a movement created to inspire people to make "clear" and simple commitments for themselves on a new challenge they want to accomplish this year. Participants will have an opportunity to win $5,000.

Here’s how to enter:

  1. Go to Facebook.com/LaRochePosayUSA.

  2. Share your commitment and upload a picture representing it.

  3. Get your friends to vote!

  4. Submit your commitment from 10 a.m. EST on March 1 to 11:59 p.m. EST on March 15.

  5. Voting ends March 29 at 10 a.m. EST.

  6. While supplies last, entrants will receive a free sample of Effaclar Duo.

As an example, the company provided this commitment: “I will leave the states for the first time and travel to Thailand to try something new and adventurous.” —Nicole, Mass. As LaRoche-Posay asks, "What are you going to do?"

Some changes have been made to the contest rules per the company’s request.


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Beiersdorf introduces Nivea Lip Butter

BY Alaric DeArment

WILTON, Conn. — Beiersdorf has introduced its new Nivea Lip Butter line, which includes shea butter and almond oil, the beauty product company said.

Nivea Lip Butter, which retails for $3.99, is available in four flavors: Raspberry Rose Kiss, Caramel Cream Kiss, Vanilla and Macadamia Kiss and Smooth Kiss. Beiersdorf said the shea butter was designed to increase the skin’s suppleness and elasticity, while the almond oil was to help soften and smooth the skin.

"We are thrilled to introduce Nivea Lip Butter to our lip care product portfolio," Beiersdorf VP marketing Evan Eckman said. "Nivea offers a lip balm for every occasion and every kiss, to make all of your kisses better. Based on research and excitement from the trade, we have no doubt that consumers will be delighted by these delicious and moisture-rich new products."

The formula blends moisturizers with Nivea’s Hydra IQ technology and vitamin E to create a light, protective layer of long-lasting nourishment for smooth, healthy-looking lips.

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