BEAUTY CARE

Derma e products now available at Ulta stores

BY Antoinette Alexander

SIMI VALLEY, Calif. — Derma e Natural Bodycare, a manufacturer of natural skin care products, has announced that it now is available at Ulta.

With 11 products from derma e’s anti-aging and blemish-fighting lines, customers now can find these natural products at 500 Ulta locations nationwide:

  • Vitamin A cleanser, scrub and wrinkle treatment crème — These formulas feature skin-renewing vitamin A to help reduce the look of fine lines, wrinkles and skin irregularities; and
  • Derma e’s Very Clear Problem Skin cleanser and moisturizer — These products contain an anti-blemish complex rich in blemish-fighting herbs to help promote clear, healthy skin.

Each derma e product is free of parabens, phthalates, sodium lauryl sulfates, petrolatum, mineral oil and artificial colors, and are 100% vegan and cruelty-free.

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Curls hair care celebrates 10 years, acquires Kynx products

BY Antoinette Alexander

LOS ANGELES — Curls hair care founder Mahisha Dellinger celebrated a decade of curl power with a star-studded blowout bash at the Rolling Stone Lounge in Hollywood, during which she announced the acquisition of the Kynx hair care collection.

"I’m excited to announce that we have officially acquired the company Kynx and are looking forward to expanding our offering to include type-four textured hair under this new division of Curls. We see great potential in this brand and over the next few months will be looking closely at how we might better align what they have with what we currently offer. We believe this will be a perfect addition to our current product lines,” Dellinger said.

The Rolling Stone lounge was transformed into a Serengeti night with African Curly Willows and floral bouquets. A collage board of moments from Curls’ past 10 years greeted 200 well wishers. Guests left the evening with gift bags valued at more than $500 that included samples of Curls and Kynx products.

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Ethnic beauty brand Firstline targets tweens with new Sleek hair accessories line

BY Antoinette Alexander

HOUSTON — Firstline, a manufacturer of hair care accessories for multicultural consumers, this summer is expanding its Sleek line to include tween hair accessories.

The new line of Sleek accessories will launch with headbands, elastics and clips geared towards the style-driven, price-conscious tween shopper. “The key to success in a tween market is appealing to both tweens and parents," stated Joni Odum, Firstline marketing director. "Tweens are all about what is hip, colorful, fun and cool. Parents are looking for chic accessories or gifts that are also age appropriate."

To honor their free spirits and empower their newfound fascination with fashion on a limited budget, Sleek offers savvy tweens fun, dynamic, stylish and affordable accessories in step with the hottest fashion trends,” Odum added.

With a market of more than 60 million consumers who have an estimated buying power of more than $1.5 billion, Firstline has positioned its products throughout the United States for mass distribution to national beauty, mass, food and drug chains. “Firstline is doing what we can to make it easier for young adults to feel great about their hair and themselves,” stated Robert Bowser, Firstline’s president and CEO. “At prices that range from $2.97 to $8.97, these newest Sleek accessories offer tweens an exciting way to enhance their style in seconds without a lot of expense.”

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