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Derma e hires mid-Atlantic sales manager to help grow national business

BY Antoinette Alexander

SIMI VALLEY, Calif. — Derma e Natural Bodycare has announced the hiring of Marcia Derwin as mid-Atlantic regional sales manager, a new role to support the double-digit growth that the company is currently experiencing and to help increase its national business.

Derwin comes to Derma e with 12 years of experience in the natural products industry. She has worked in various roles, including broker manager, national educator and consultant. Her combined experience has lead to Derwin’s extensive knowledge in coordinating and making presentations to retail account chains and natural and specialty distributors, along with educating clients on how to achieve the highest success rates, the company stated.

With this new position, Derwin will be responsible for the sales of the company’s anti-aging and solution-oriented natural body care products in the mid-Atlantic territory. This includes territory development, account management and execution of tactical programs to grow new and maintain existing business. The position also will focus on training and education to reinforce the brand.

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Stater Bros. to open Grand Terrace, Calif., store

BY Allison Cerra

SAN BERNARDINO, Calif. — In celebration of its 75th anniversary, supermarket retailer Stater Bros. will open a store in Grand Terrace, Calif., next week.

The 44,000-sq.-ft. store, which will host its grand opening on Aug. 24, replaces a smaller store located in the area. Additionally, Stater Bros. said that the new Grand Terrace supermarket has earned the GreenChill gold award from the U.S. Environmental Protection Agency.

"The Stater Bros. supermarket family is especially proud to build this new, modern and environmentally friendly Stater Bros. Supermarket to better serve our long-time and valued Grand Terrace area customers," Stater Bros. chairman and CEO Jack Brown said.

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Study: Most consumers are dissatisfied with lotion products

BY Antoinette Alexander

CHICAGO — Most body care products promote claims of being long-lasting, nongreasy or effective on dry skin but, according to the findings of a new Mintel report, most lotion wearers are not happy with the products they have to choose from.

Among lotion wearers, 79% said they wish hand and body lotion lasted longer, while nearly half often felt like they still had dry skin, even right after applying the lotion. In addition, 38% of users thought hand lotions are too greasy, and 37% often felt like lotions left their skin feeling sticky. All in all, some 3-out-of-10 people said they still have not found a product that works for them, according to Mintel.

“Satisfaction levels for body and hand lotions are well below par,” stated Molly Maier, senior analyst at Mintel. “This provides manufacturers with an opportunity, since despite being unhappy with their selections, the majority of adults still use body care products on a daily basis and will try different brands and formulations until they’re happy with one.”

While the majority of adults use moisturizers for the face, hands, body or feet, product usage is greatest for hand lotion (84%) and lowest for foot creams (63%). More than 40% of all adults use hand and face lotions almost daily, and more than half use them more than three days a week. Mintel suggested that, while the frequency of use is relatively high, the need is greater.

“Most adults can benefit from regular moisturizing of their skin due to climate, allergens, sun and other pollutants. Marketers need to make applying moisturizer as fundamental to [consumers’] daily routine as combing their hair or brushing their teeth,” Maier said.

Not surprisingly, when it comes to body care products, gender differences are significant. Men (42%) are significantly more likely than women (7%) to say they “never use” body lotion.

“By educating men on the skin-damaging effects that come from the sun and environment, it could help increase usage among this group,” Maier added.

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