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Dentyne debuts new flavor, Split2Fit pack

BY Allison Cerra

NEW YORK — Dentyne is boosting its gum portfolio with the introduction of a new flavor and new packaging.

Dentyne said its Ice Mint Frost flavor brings a unique profile to the Dentyne lineup of intense breath-freshening gums. The company noted the new flavor is supported by the new Split2Fit pack, which designed to hold one-third more pieces of gum by holding 16 pieces of gum (versus the 12-piece pack) and can be split into two smaller, sleeker and easier-to-carry packs.

All Dentyne sugarless gum products can be found in convenience, mass merchandise, drug stores, grocery stores and other retail outlets.

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Gnu Foods introduces new bars

BY Allison Cerra

NEW YORK — Gnu Foods has added three new additions to its line of baked Flavor and Fiber bars.

The company said its blondie, blueberry cobbler and carrot cake bars combine flavor and 12 g of fiber. "With the introduction of these three new flavors, we’re responding to consumer requests for more dessert-like choices. We created these ‘guilty pleasures’ without compromising our commitment to clean ingredients and great nutritionals," Gnu Foods founder Andrew Brooks said.

Blondie, blueberry cobbler and carrot cake Gnu Flavor and Fiber bars now are available for $1.99 per bar and $7.89 for a 5-pack.

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Mars Chocolate promotes Marathon Bar with Facebook pledge

BY Allison Cerra

HACKETTSTOWN, N.J. — As part of its official sponsorship of the Rock ‘n’ Roll Marathon Series, Mars Chocolate is encouraging Facebook users to make a personal pledge to their health once a week and share with other like-minded athletes what inspires them to lead an active and healthy lifestyle.

Mars Chocolate said that everyone who "likes" the Marathon Bar Facebook page will be eligible to win such prizes as training gear, Rock ‘n’ Roll Marathon Series race entries, Marathon Bar products and more. In addition to being eligible for weekly prizes, athletes will gain access to nutrition and training tips from experts in each field, support and encouragement from Team Marathon Bar members, as well as tools to help them train, regardless of what sport they specialize in.

"With more and more people making a push to lead an active, healthy lifestyle, the Marathon Bar pledge is the perfect platform to keep yourself accountable, encourage others, and build a community of like-minded individuals and showcase the taste and nutrition credentials of our Marathon bars," Mars Chocolate North America marketing director Ellen Thompson said. "We are excited to celebrate and reward athletes of all skill levels who make the pledge to ‘rock on’ with Marathon in 2012."

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