BEAUTY CARE

Dentist named winner of Dr. Fresh’s FireFly-sponsored contest

BY Antoinette Alexander

WILMINGTON, Del. — Dr. Fresh, a maker of personal care products, perhaps best known for its FireFly flashing toothbrush for children, has announced that a Wilmington dentist has won recognition for making pediatric dental services available to uninsured, needy local families.

Brendan Fay was recognized in a national contest sponsored by FireFly toothbrush, which is part of the company’s ongoing Crusade Against Cavities initiative.

"Tooth decay in young children is dramatically on the rise across the country, and of pressing concern in underserved communities," Dr. Fresh president Puneet Nanda said. "Dr. Fay and his colleagues at Westside Family Healthcare have really stepped up to the plate to offer dental care to patients who need it most but cannot afford it."

Fay received 10,000 Dr. Fresh toothbrushes to be donated in his name to his charity of choice, the Delaware Oral Health Coalition, an organization that goes into underserved areas and equips Head Start teachers to educate children about oral health. He also attended the American Academy of Pediatric Dentistry’s 64th Annual Session, held recently in New York City, as the guest of Dr. Fresh.

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BEAUTY CARE

Ulta off to ‘terrific start’ with strong Q1

BY Antoinette Alexander

BOLINGBROOK, Ill. — Beauty retailer Ulta had a "terrific start to the year," as it posted strong double-digit gains in both net sales and same-store sales during the first quarter.

For the quarter ended April 30, net sales rose 20.6% to $386 million. Same-store sales rose 11.1%, compared with an increase of 10.8% in the year-ago period.

Net income increased 70.5% to $23.3 million, or 37 cents per diluted share.

"During the quarter, we gained market share advancing each of the priorities we set at the beginning of the year," Ulta president and CEO Chuck Rubin said. "To this end, we were pleased with our new store performance and remain on track to expand square footage by 16% this year. We generated consumer excitement and heightened interest in Ulta with newness across categories, brands and services. In addition, we saw robust growth in guest count in our Ulta stores and at Ulta.com as we leveraged our active 8 million member loyalty base and delivered compelling social media, email and direct mail marketing campaigns."

For the second quarter, the company expects net sales in the range of $378 million to $384 million, compared with actual net sales of $321.8 million in second quarter 2010. This assumes a same-store sales increase of 6% to 8%.

Income per diluted share during the second quarter is estimated to be between 31 cents and 33 cents.

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Skin by Monica coming to select Walgreens

BY Antoinette Alexander

LOS ANGELES — Skin by Monica, an all-natural line of skin and hair care products for women, men and babies, is expanding its distribution and will be available in select Walgreens locations in August.

"We are pleased to bring another innovative beauty brand to our eco-conscious, ingredient-savvy customer," stated Shannon Petree, Walgreens divisional VP and GMM for beauty. "Natural skin care is not a passing trend. Today’s beauty shopper wants to feel good about the products she uses while receiving the results she expects. Customers will be pleased to find this hot new brand that has beauty blogs buzzing at their neighborhood Walgreens store."

The Skin by Monica collection offers more than 52 skin and hair care products for women, men and babies, which are all free of parabens, urea, alcohol, petroleum and other harmful chemicals. The products are organic and 100% natural, made with vitamins and minerals from the earth, packaged in eco-friendly materials and never tested on animals. All Skin by Monica products are manufactured in-house in a state-of-the-art current good manufacturing practices and over-the-counter facility in Southern California in small lot batches to ensure freshness and the highest standard for its ingredients.

Skin by Monica currently is outpacing the market with more than 100% growth since the beginning of the year, according to the company, Skin by Monica Olsen. The distribution into the masstige market during a recession has fared well for the Skin by Monica brand, according to its founder, Monica Olsen, a model, actress and mother of two.

"Great quality and a great price is what customers want, and we deliver just that," Olsen said. "Now you can get a department store brand at your local drug store. Why not? This is how it should be, and I am glad to make a brand that is approachable and accessible to all and at the same time deliver the best quality possible."

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