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DenTek launches ‘Go Floss Yourself’ campaign

BY Antoinette Alexander

MARYVILLE, Tenn. — Oral care company DenTek has announced the launch of its "Go Floss Yourself" campaign and contest, inspired by the idea to encourage people across the country to be bold enough to tell a co-worker, friend or loved one that they need to go floss.

"The situation where a co-worker or family member has a piece a food stuck in their teeth happens more often than not," said Rachel Scharfman, brand director of DenTek. "This campaign was put in place as a way to relieve people of these embarrassing moments, like when you get home from work and realize you have lunch stuck in your teeth."

As a way to encourage people to start the conversation about protecting their smile and flossing, DenTek has partnered with Brickfish to launch the campaign and contest with a montage of videos highlighting different situations where loved ones or family members are finding the courage to tell each other to "Go F themselves" on GoFlossYourself.com. By leveraging relatable situations, DenTek is aiming to start a conversation about flossing and positioning flossing as a solution to stop possible embarrassment by making light of the problem that everyone encounters.

To further encourage the conversation, DenTek will be hosting weekly contests tied to the campaign to get people flossing, with the grand prize being a trip to San Juan, Puerto Rico or $5,000 cash. To enter the contest, users can submit a video or photo of themselves flossing with DenTek Floss Picks on GoFlossYourself.com between May 12 and June 23 , then share their entries and encourage friends and family to "like" and share their entries. Once the contest ends, DenTek will choose the winners from the top 20 entries with the most "likes" and "shares."

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Valeant grants Actavis license to market generic Acanya Gel beginning July 1, 2018

BY Michael Johnsen

DUBLIN — Actavis on Monday announced that it has entered into an agreement with Valeant Pharmaceuticals International to settle all outstanding patent litigation related to Actavis’ generic version of Acanya (clindamycin phosphate and benzoyl peroxide) Gel, 1.2%/2.5%.  Acanya Gel is a lincosamide antibiotic and benzoyl peroxide indicated for the topical treatment of acne vulgaris.

Under the terms of the agreement, Valeant will grant Actavis a license to market its generic Acanya Gel beginning July 1, 2018 or earlier under certain circumstances. Other details of the settlement were not disclosed.

Launch of Actavis’ product is contingent upon Actavis receiving final approval from the Food and Drug Administration on its abbreviated new drug application for generic Acanya Gel. Based on available information, Actavis believes it may be a "first applicant" to file an ANDA for the generic version of Acanya Gel and, should its ANDA be approved, may be entitled to 180 days of generic market exclusivity.

For the 12 months ended Feb. 28, Acanya had total U.S. sales of approximately $121 million, according to IMS Health data.

 

 

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Alaska legislature passes telemedicine bill

BY Michael Johnsen

JUNEAU, Alaska — The 28th Alaska Legislature in late April passed legislation that will allow patients to obtain over-the-phone or online consultations where physicians can diagnose and, if necessary, provide a prescription.  

“Nowadays, much of our life is conducted online or over the phone,” said Rep. Lynne Gattis, R-Wasilla. “In this age where we can do almost everything with a smartphone, it should not be necessary to drive to the doctor’s office to have a physical consultation for many common ailments.”

This bill is as much about access as it is convenience. “With 20% of our population living in rural areas, it is imperative that access to routine medical care be as quick and economical as possible,” Gattis said.

House Bill 281 does not allow physicians to prescribe controlled substances without an examination unless another licensed healthcare provider is present with the patient. 

The Alaska Native Tribal Health Consortium, Veterans Affairs hospital and the military already operate telemedicine in Alaska by using a federal exemption. “This bill mimics the system already in place for some Alaskans and makes it available to everyone,” Gattis said. “Anyone needing medical care would be able to use the affordable and accessible system.”

HB 281 now goes to the Governor for signature.

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