BEAUTY CARE

DenTek develops new Scrub Betweens dental pick

BY Antoinette Alexander

MARYVILLE, Tenn. — DenTek has created the new Scrub Betweens dental pick to help remove plaque and food particles that get between teeth.

The new Scrub Betweens is a soft scrubbing dental pick with thousands of microbristles. The micro toothbrush-like scrubbing tip glides between teeth, even in hard to reach back teeth, making it easier to remove food particles and reduce plaque build-up, which can lead to tooth decay and gum disease.

"You can carry our new Scrub Betweens wherever you go because they are compact, easy to use and disposable," stated Charlotte Havely, DenTek’s VP of marketing. "Most people who floss, floss not only at home, but on-the-go after a meal or snack. So there’s no need to reach for an old-fashioned toothpick on your way out of a restaurant. Scrub Betweens are an easier, more convenient way to make a commitment to better overall health in 2013."

Studies show that flossing every day reduces the amount of bacteria that causes gum disease. Oral bacteria can cause inflammation of your gums and lead to gingivitis. According to the National Institute of Health, when left untreated, gingivitis can advance to periodontitis, which causes the gums to pull away from the teeth and form spaces that can become infected.  If nothing is done, it can break down the teeth, gum and bone and destroy them. The teeth may eventually become loose and have to be removed.

In addition to general flossing, the new Scrub Betweens can be used with braces, bridges and any hard to reach spot.


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Walgreens expands Hispanic-centric Televisa Consumer Products’ portfolio into select markets

BY Michael Johnsen

HOUSTON — Walgreens and Televisa Consumer Products on Friday announced an initiative to engage Hispanic customers and gain additional insight into the Hispanic community through the introduction of TCP’s health and wellness products.

Walgreens and Televisa Consumer Products are offering a line of over-the-counter and personal care products focused on Hispanic consumers at select stores. Products include haircare, skincare, cough/cold and pain/sleep items. Walgreens has recently expanded the availability of these products based on product performance in designated test stores.

"Walgreens stores serve virtually every customer demographic in the country, and this is another way for us to reach the Hispanic customer, in particular at specific locations," stated Paul Tiberio, Walgreens divisional VP inventory strategy and localization.

Televisa Consumer Products is a joint venture between Grupo Televisa and Genomma Lab Internacional that distributes Genomma Lab products in the U.S. market.


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NPD: Online sources grow in importance when buying anti-aging products

BY Antoinette Alexander

PORT WASHINGTON, N.Y. — Friends and family recommendations and the availability of samples may still be the leading purchase influencers for women looking to buy anti-aging facial skin care products. However, online sources appear to be making more of an impact compared with 2010, according to the Anti-Aging Facial Skincare Consumer Report by the NPD Group, a global information company.

The percentage of women who found information through searches done online increased the most since 2010, compared with other influences that either stayed the same or decreased slightly, according to the report. According to the findings, 58% of women said in 2012 that they are influenced by information found through searches done online compared with 52% in 2010.

In addition to information found through searches done online, more women today reported they are educated via Internet community websites, such as Facebook and Twitter (21% versus 16%); and blogs (19% versus 16%) as compared with two years ago.

In contrast, magazine/newspaper advertisements appear to have less of an impact today as compared with 2010 (50% versus 54%), the report found.

“Success in the anti-aging skin care category is largely governed by product efficacy perceptions,” stated Karen Grant, VP and senior global industry analyst for the NPD Group. “Women are willing to pay for products that they believe work. Effective products tend to generate buzz that leads to positive word of mouth, as well as online chatter with regard to reviews and blogs that serve as key influencers. As an industry, we want to continue to innovate and create products that address the wide variety of aging concerns for women of all ages and ethnicities.”


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