DeMet’s acquires TrueNorth brand from Frito-Lay
STAMFORD, Conn. — A nut snack brand now is part of a candy company’s portfolio.
DeMet’s Candy Co. said it has completed its acquisition of the TrueNorth brand from Frito-Lay North America, a PepsiCo division. The acquisition is said to build on the confectioner’s existing portfolio, which includes such treats as Flipz, Treasures and Stixx. DeMet’s is owned by a private equity fund.
"DeMet’s is pleased to welcome the TrueNorth products to its family of brands," said David Clarke, president and CEO of DeMet’s. "These high-quality, all-natural products will provide DeMet’s with many new avenues for growth and innovation, both in market segments that TrueNorth presently competes in as well as in new ones."
Purple Stuff expands retail distribution
TOMBALL, Texas — A relaxation/focus soda brand has expanded its market reach.
The Purple Stuff family of beverages has gained retail distribution in 1,264 stores, including convenience stores across the southern United States, according to Funktional Beverages, the brand’s manufacturer.
The sodas, which launched in 2008, are available in Sippin’ Citrus, Berry Calming, Classic Grape and Lean Apple flavors.
Personal gains celebrated with Special K weight-loss campaign
BATTLE CREEK, Mich. — Kellogg announced a new campaign for its Special K brand, which focuses on emotional gains when achieving weight loss.
The "What Will You Gain When You Lose" campaign will encourage women to rethink their weight-loss resolutions through television, print and online advertising, as well as an interactive event held at New York’s Times Square on Monday.
"It truly is not what the numbers on the scale read, but how you feel about yourself that allows you to project beauty and confidence to the world," said Jesper Lund Jacobsen, associate director of the Special K brand. "That is what the new Special K brand campaign is all about, reminding women of the positive emotional benefits that come from reaching weight-management goals. It’s not what you lose, but what you gain in the process that translates into the real reward."
"With our multidimensional ‘What Will You Gain When You Lose’ campaign, we’re looking to help reshape the mindset of how women approach weight loss in the new year," Jacobsen added.