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Demand for cold and allergy remedies slackening

BY Michael Johnsen

TARRYTOWN, N.Y. — The booming 2012-2013 cough-cold season may not have come with a fresh set of challenges for the 2013-2014 season. Retailers who had to beef up their cold and flu remedy supplies in the latter half of the season may not need to order as heavily over the summer as they may have in the past. A late start to the allergy season also is reducing the need for cough-cold stock. 

"Last quarter … was a very strong cough-cold season, probably the strongest in the last 10 years," Matthew Mannelly, Prestige Brands CEO and president, told analysts Thursday morning. Because of the heavy orders in this past quarter, summertime orders and potentially orders for the second half of the cough-cold season next year may not be as robust, Mannelly cautioned. 

"Because of the heavy cough-cold, what you typically have in most seasons is retailers winding down their cough-cold purchases in late February, early March," Mannelly explained. "They didn’t do that because of the strong cough-cold season this year. So we had solid growth throughout the quarter, but that means they’re going to wind down their purchases in April of this year instead of March, which means you’re actually going to see a deceleration in the first quarter."

Another challenge heading into next season will be the return of several venerable cough-cold brands to the shelf. "[The challenge will be] to manage pediatrics and cough-cold in the marketplace in light of the returning brands and the … heavy investments that we believe those returning brands will make," Mannelly said.

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Meijer to sell cupcake stands in school colors

BY Alaric DeArment

NILES, Mich. — Meijer will sell cupcake stands customized in local school colors under a partnership with the stands’ Michigan-based manufacturer.

Niles, Mich.-based Cupcaketree.com announced a deal with Meijer, in which the mass merchandise retailer will sell the stands alongside its baked goods. The company has been selling the stands since 2001.

"We are pleased to be partnering with Meijer on this customized three-tier cupcake display," Cupcaketree.com owner Judy Truesdell said. "It is an opportunity to showcase our products to Meijer shoppers and to add school spirit to their graduation parties."

 

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Consumers associate wellness with personal products

BY Michael Johnsen

When asked about attributes associated with personal products, "health and wellness" is the most common response, followed by confidence, according to an online survey of almost 700 AccentHealth viewers conducted in April. Fewer than one-third of respondents associated health, beauty and hygiene products with fashion or vanity.

To see more Patient Views, click here

Patient Views is a new, exclusive consumer insights feature that appears in every edition of DSN magazine, as well as the daily e-newsletter DSN A.M. If you could ask 6,000 patients anything at all, what would it be? Send your questions to [email protected].

Source: AccentHealth. To view the demographic breakdown of participants, click here.

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