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Deloitte: Consumers turn to various resources for recall information

BY Allison Cerra

NEW YORK — Consumers that seek timely and detailed information about product recalls look to multiple resources, according to a new Deloitte survey.

Although most consumers (73% and 69%, respectively) hold manufacturers and government agencies responsible for conveying recall information in a timely fashion, Internet access and social media are driving consumers to advocacy groups (up 12% this year to 35%) and peers (27%, up 8% from 2010) for up-to-date recall information. For instance, more than 9-out-of-10 consumers feel the Consumer Product Safety Commission’s new online database will be important in helping them make future purchasing decisions.

When it comes to which products raised the biggest safety concerns, most consumers cited household products, including cleaners and detergents (56%), and such personal care products as cosmetics and moisturizers (57%). When it comes to food products, the healthiness of ingredients is the No. 1 concern for more than half of consumers surveyed (up 5 percentage points from 2010 to 54%).

Deloitte, however, also noted that about 7-out-of-10 consumers are not familiar with the new Food Safety Modernization Act, which is one of the biggest overhauls to the nation’s food safety system.

"Consumers want checks and balances in the information they receive and are insisting on a greater level of transparency about the safety, ingredients and origin of products. So they’re turning to advocacy groups and peers as trusted sources," Deloitte vice chairman and U.S. consumer products practice leader Pat Conroy said. "This is a wake-up call for consumer products companies; they need to get ahead of this shift and work more directly with consumers to build brand advocates and stronger customer relationships."

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Family Dollar names VP real estate development

BY DSN STAFF

MATTHEWS, N.C. — Family Dollar announced that it has named Brad Rogers to the position of VP real estate development.

Rogers will report to Keith Gehl, SVP real estate and facilities.

“Accelerating new store growth is a key element of our strategic agenda,” Gehl said. “Through Brad’s leadership, we will continue our aggressive growth in both new and existing markets to provide budget-conscious customers with a compelling shopping experience in more areas of the country.”

Rogers began his career at Family Dollar in 1998 as real estate manager. Since joining the company, he has held additional roles in the real estate division, most recently serving as regional VP of the real estate portfolio and new stores.

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New Scotch product sticks to eco-friendly attributes

BY DSN STAFF

ST. PAUL, Minn. — 3M announced that it has launched the first-of-its-kind Scotch Magic eco-friendly tape.

Scotch Magic eco-friendly tape — which includes a refillable dispenser, packaging and tape — is made from more than 75% renewable or recycled materials, the company reported. The boxed refill roll, including packaging, is made from more than 65% renewable or recycled materials.

“We’re so excited to offer an eco-friendly version of the Scotch Magic tape people know, love and use on a daily basis,” said Pete Ley, business unit manager for Scotch home and office tapes at 3M. “We believe this is a great innovation during a time when people really are looking for those everyday things they can do to lessen their impact on the environment.”

Scotch Magic eco-friendly tape is available for a suggested retail price of between $2 and $4 for the refillable dispenser, which comes with a 600-in. roll of eco-friendly tape, and between $5 and $7 for a two-pack of 900-in. refill rolls of eco-friendly tape.

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