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Della Ricca Hair Color introduces new at-home hair coloring alternative

BY Antoinette Alexander

HOUSTON — The at-home hair coloring market just got a little more competitive as Della Ricca Hair Color has announced that it now is offering clients an at-home hair coloring alternative to salon visits and store-bought hair color solutions.

Inspired to help people color their hair at home with confidence, Karen Anne Vinson, founder of Della Ricca Hair Color, is providing clients with an affordable professional-grade hair color that is custom blended to fit individual needs.

Della Ricca is providing clients a free consultation with a “color concierge,” in person or via Skype, to discuss hair color needs. These hair colorists then create a custom-blended color formula based on a wide range of criteria, including eye color, skin tone, hair texture, thickness and coloring history.

Within 10 days after a consultation, clients receive a custom color kit in the mail for $30, plus shipping, for the first order, and $25 for each additional application. Each color kit includes the customized color, a developer and personalized instructions written specifically for the client’s hair. Clients also have the option to receive automatic, ongoing deliveries to ensure color consistency.

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SymphonyIRI on reaching millennials: New media savvy but hard hit by economy

BY Michael Johnsen

CHICAGO — At 50 million strong in the United States today, millennials — defined as adults ages 18 years to 34 years — are demonstrating more volatility and showing less fiscal confidence than average shoppers, revealed a SymphonyIRI Group report released Wednesday.

“Shoppers of all ages, income levels and demographics continue to evaluate and evolve their shopping rituals based on an economy that shows some signs of strength, but still many ongoing signs of weakness," stated Susan Viamari, editor of Times & Trends, a SymphonyIRI Group publication.

Inaugural findings from SymphonyIRI’s "Shopper Sentiment Index" revealed that millennial shoppers have demonstrated a more cautious and volatile outlook compared with other age groups during the past 18 months. This reflects the environment in which they live at a critical juncture in their adult lives. For various reasons, millennials tend to head larger-than-average-sized households. Meanwhile, they have relatively low levels of household income. They are 11% more likely to have incomes of $25,000 to $49,000; 14% more likely to have incomes of $50,000 to $99,000; but 18% less likely to earn six figures than other Americans.

As an added hardship, the recent recession has hit millennials hard; the Bureau of Labor Statistics reported a 2011 unemployment rate for this group of 12%, as compared with 9% for the general U.S. population. Underemployment, too, is a significant challenge.

SymphonyIRI’s MarketPulse survey noted that millennials are coping through several money-saving activities. The group is 46% more likely to use at-home beauty treatments to save money, and 31% more likely to cook from scratch or with limited convenience foods to save money. Millennials also are 18% more likely to “self-treat” where possible to avoid spending money on doctor’s visits.


And communication through new media has an outsized impact on millennials. A group that has grown up in the age of digital media and smart devices, this technology-savvy group is the first “always connected” generation. As expected, new media are essential to millennials’ process of learning about CPG products. When making brand decisions, millennials are 262% more likely than the average shopper to be influenced by smartphone apps, 247% are more likely to be influenced by blogs or social networking sites and 216% are more likely to be influenced by in-store touchscreen displays.

SymphonyIRI is offering a free webinar, "Millennial Shoppers: Tapping into the Next Growth Segment," at 2 p.m. EST on July 12. Registration for the webinar, hosted by Viamari, is available here.

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Sheila G’s Brownie Brittle goes (wal)nuts

BY Allison Cerra

WEST PALM BEACH, Fla. — Sheila G’s Brownie Brittle has introduced a new flavor.

The wafer-thin snack, which is certified kosher and produced in a peanut-free facility, has rolled out its traditional walnut flavor, which joins the current lineup that includes chocolate chip and toffee crunch varieties.

Sheila G’s Brownie Brittle is available at select stores and online at Browniebrittle.com.

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