BEAUTY CARE

Delicious Brands’ c.booth skin care to be found exclusively at Rite Aid

BY Antoinette Alexander

DALLAS, Texas Delicious Brands, a maker of body and skin care products, is looking to make a splash in 2008 with the launch of several new brands, including the c.booth derma skin care line to be sold exclusively at Rite Aid.

The c.booth derma skin care line is comprised of three sub-brands: derma 36 for mature skin, derma 24 for all skin types and derma 17 for problem skin. The numbers 36, 24 and 17 signify the number of ingredients in the product. The 14-SKU color-coded line will retail for under $20 each.

According to president and chief executive and industry veteran Colleen Booth-Rothschild, the line will be exclusively at Rite Aid for one year.

“We designed the package so it speaks to the consumer. Not a lot of the stores have beauty advisors and we wanted to communicate what [the product] does,” said Booth-Rothschild, who noted that, for the first time, her image will be on the brand.

To promote the new line, the company will doing in-store promotions such as sampling and advertising in the circulars at Rite Aid.

Additional product launches for 2008 include the Skin Below the Chin line of products for the body. The 15-SKU line will be priced for less than $10. Also new is On the Go, a line of portable and disposable personal care towelettes.

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Dyna Tabs introduces Aloe Vera Face Masks

BY Antoinette Alexander

NEW YORK Dyna Tabs has announced the launch of its new Aloe Vera Face Masks, which promise to rejuvenate the skin and diminish signs of aging, wrinkling, and UV ray damage.

Research has shown that there is a continued demand for anti-aging products within the baby boomer demographic. The desire to look young still permeates today’s youth-based culture and translates into a strong continued interest in products that address the prevention of aging, stated Dyna Tabs. In 2006, the 7.8 billion dollar skin care category posted sales gains of more than 3 percent.

What Aloe Vera Face Masks unique is that it comes with a bonus CD to give beauty shoppers the “spa effect” in their home.

The face masks come in an 8-pack with the bonus spa musical CD in a gift box or can be purchased individually.

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NXT introduces illuminating men’s skin care line

BY Antoinette Alexander

BOSTON NXT, which is part of the Clio group of brands and products, is rolling out in April a new men’s skin care line that is bound to light up the category.

The new formulas, which will officially launch as a shave-prep regimen in April, are packaged in sleek bottles that use patent-pending lighting technology to illuminate periodically on the retail shelf or in the consumers’ bathroom for up to one year.

The line will include a light face wash, light (low foam) shave gel, light post shave and light moisturizer. In June, the line will expand to include body wash, deodorant, antiperspirant and body spray, all of which will be “light” formulas. The formulas are made with non-irritating surfactants, lubricants and conditioners derived from organic compounds or natural extracts wherever possible. All of the products are paraben-free.

The retail price ranges between $4.99 and $5.99. A portion of the profits from the sale of NXT will be donated to various cancer research organizations including the Dana Farber Cancer Institute in Boston.

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