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Delhaize Group to close 15 Food Lion stores

BY Allison Cerra

BRUSSELS, Belgium International food retailer Delhaize Group announced the closure of 15 Food Lion stores as part of its restructuring plan.

Pierre-Oliver Beckers, Delhaize president and CEO, said the closings are part of the implentation of the company’s New Game Plan for 2010, which will intergrate the organization, increase flexibility and yield cost savings. The stores, Beckers said, which include 15 Food Lion locations and 1 Bloom store, were underperforming.

“The new U.S. restructuring plan… is a critical element of the recently announced New Game Plan which will fund key initiatives such as major price investments as well as our accelerated store opening and remodel programs,” he said. 

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NCR survey provides insight for retailers regarding consumers’ use of social media

BY Allison Cerra

DULUTH, Ga. Shoppers are looking for enhanced personalization and more choices in how they interact with retailers through social media, according to a recent survey conducted by global technology company NCR.

The NCR survey polled more than 400,000 consumers regarding their experiences with social media and how retailers can better serve their needs.

“Social media is an exciting way for retailers to engage customers and build communities of interest around their brand,” said Sundeep Kapur, director, strategic marketing, NCR Corp. “The survey results demonstrate that retailers who present a holistic understanding of their customers and deliver more personalized, relevant offers through social media can open new revenue channels and see a greater return on investment through social media.”

In response to this, NCR, through its Aptra eMarketing initiative, optimizes the way businesses communicate with their customers and clients by controlling the relevance, personalization and timing of marketing messages via a specific choice of medium.

NCR Aptra eMarketing was presented at the National Retail Federation tradeshow earlier this week.

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Researchers find key to chemotherapy resistance in lung cancer patients

BY Alaric DeArment

SCOTTSDALE, Ariz. Researchers in Arizona have found a way to predict which patients might be resistant to first-line chemotherapy in the treatment of small-cell lung cancer, calling their findings a breakthrough in the treatment of lung cancer.

Of the 32,000 cases of SCLC patients diagnosed each year in the United States, between 15% and 30% are resistant to the treatment, a condition known as chemoresistance.

The researchers, at TGen Clinical Research Services at Scottsdale Healthcare looked at tumor microRNAs, molecules that regulate gene expression in the process of making proteins and directing the structure and function of cells, a process that usually prevents cancer, finding three that appeared to predict which patients would be chemoresistant. The researchers hope the findings will go toward developing better clinical drug trials.

“For patients with small-cell lung cancer, there are really only about two chemotherapy options,” researcher Glen Weiss said in a statement. “We need to be more precise with our treatments and identify who is going to be resistant up front in order to design better clinical trials that will identify effective therapies for these at-risk patients.”

The researchers plan to present their findings at a joint conference of the American Association for Cancer Research and the International Association for the Study of Lung Cancer in San Diego.

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