Del Monte names Pearce its first CMO
NEW YORK Del Monte Foods today announced that William Pearce will chair the newly created positions of company chief marketing officer and senior vice president.
“We’ve created the position of [chief marketing officer] to further elevate our focus on marketing strategy, innovation, and execution across our portfolio,” Del Monte chairman and chief executive officer, Rick Wolford, said in a news release. “This centralized organizational structure located in San Francisco will continue to build on our marketing success, enhancing marketing’s role in lead our future strategy.”
Wolford added that he “looks forward to leveraging [Pearce’s] proven track record of attracting top talent.”
Pearce joins Del Monte after serving as chief marketing officer at Taco Bell. Del Monte is currently working towards centralized marketing operations at the San Francisco headquarters, and also integrating pet and consumer marketing teams.
In addition to heading marketing operations, Pearce will also be responsible for covering pet and consumer campaigns, and package design and promotions.
Del Monte has not said whether it will up its marketing spending this year or not. But, in 2007, Del Monte’s advertising budget was around $18 million.
Mars Snackfood revamps Texas plant to use greener fuel
WACO, Texas Mars Snackfood yesterday announced a new plan to go green by incorporating methane gas from a local landfill into one of its plant’s energy supply. The gas will be piped to a boiler and help to fuel production operations at the plant.
During a public ceremony yesterday, the company released a public-private partnership plan between the plant and landfill to span about a decade. The methane gas recycling efforts should have great environmental benefits in the long-run, the company said. The methane could provide about 60 percent of the plant’s boiler fuel requirements for up to 25 years, according to Mars.
Todd Lachman, president of Mars Snackfood U.S., visited the plant, as well as government officials from all levels and Waco business community members.
This particular Mars plant produces Skittles, Snickers and Starburst candies.
Wish-Bone dressing giveaway aimed at encouraging healty eating
ENGLEWOOD CLIFFS, N.J. Not everyone was raised by dieticians, but parents who exhort their children to eat their greens still have a point.
Wish-Bone wants to encourage people to eat more vegetables by giving away bottles of its new Bountifuls salad dressing between May 30 and June 1.