‘Defend’-ing against cold and cough
LOS ANGELES — Hyland’s is looking to parlay its success across its 4Kids line of homeopathic solutions into the adult section with the launch of the Hyland’s Defend line. The company already is recognized by parents for cold relief, with Hyland’s Cold & Cough 4Kids product sales growing by 250% per year, according to the company.
SymphonyIRI Group has Hyland’s liquid cough-cold offerings at $5.6 million in sales across food, drug and mass (excluding Walmart) for the 52 weeks ended March 20 — up 388.4%.
The Defend line includes three SKUs — Cold & Cough, Cold & Cough Nighttime and Sinus.
WAG monitors diabetes meter sales
Comparison shopping across blood-glucose meters couldn’t be easier than at Walgreens. Pictured here at a store just outside of Baltimore, customers can hold and feel the individual monitors and review individual bullet points as part of this pull-box display. Located just outside the pharmacy waiting area, the display also is ideal for quick and easy pharmacist recommendations.
Walgreens first started employing pull-box displays to showcase its meter offerings in June 2006, and the displays help drive sales. A manufacturer of pull-boxes suggested that electronics retailers have estimated sales increases of between 25% and 40% of digital cameras, cell phones and MP3 players due to pull-box displays. In addition to helping drive the purchase decision, the merchandising display also helps reduce the number of product returns on the back end.
Accommodating a growing trend
The time is now to move any breast-feeding products from the floor of the baby care aisle to eye level — as Walgreens has done here — because mom’s interest in the category received two big boosts earlier this year.
First, Surgeon General Regina Benjamin in January issued a call to action to support breast-feeding, and that means more women now are more likely to look into the benefits of breast-feeding. Already 3-out-of-4 mothers in the United States start out breast-feeding, and as many as 50% of mothers return to work full-time within six months of their infant’s birth. At the end of six months, breast-feeding rates fall to 43%, and only 13% of babies are exclusively breast-fed.
Second, the Internal Revenue Service in February reversed itself in announcing that breast-feeding supplies qualify as a medical expense — and because the pump and supplies are devices, they won’t need a prescription to qua- lify either.