PHARMACY

Decision Resources: J&J, Merck chemotherapy drugs will emerge as go-to second-line treatments

BY Alaric DeArment

BURLINGTON, Mass. — Chemotherapy drugs made by Johnson & Johnson and Merck will become the standard second-line treatment for ovarian cancer within the decade, replacing a treatment made by Bristol-Myers Squibb and generic versions, according to a new report by market research firm Decision Resources.

The report projected that by 2019, combinations of the chemotherapy drug carboplatin with J&J’s Doxil or Merck’s Caelyx, both formulations of doxorubicin hydrochloride, will replace Bristol’s Paraplatin (paclitaxel) combined with carboplatin in several developed countries; paclitaxel also is available in generic form.

“Experts we interviewed believe that such gains in addressing unmet need will most likely come from novel targeted agents,” Decision Resources analyst Niamh Murphy said. “As such, the need exists to identify other genetic characteristics … that will lead to the development of novel, molecularly targeted drugs [that] will benefit patients with ovarian cancer.”

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The Little Clinic’s accepted provider networks expand

BY Antoinette Alexander

BRENTWOOD, Tenn. — The Little Clinic, which operates clinics inside select Kroger, King Soopers, Fry’s Food Stores and Publix Super Markets, has announced the addition of the MultiPlan and PHCS Networks to its group of accepted provider networks.

"We are pleased to expand our roster of accepted networks and serve more consumers in the communities surrounding our clinics," stated Mike Stoll, CEO for The Little Clinic. "This announcement represents another step forward in our commitment to bring convenient, accessible and affordable health care to more patients than ever before."

Founded in 2003 and headquartered in Brentwood, Tenn., The Little Clinic has clinics inside select Kroger stores in Kentucky, Tennessee and Ohio; King Soopers stores in Colorado; Fry’s Food Stores in Arizona; and Publix Super Markets in Georgia and Florida. The Little Clinic earned The Joint Commission Gold Seal of Approval in March 2009.

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Target’s ClearRx named Design of the Decade

BY Jim Frederick

MINNEAPOLIS – Target called it “pharmacy rethought from the bottle up” when it was introduced more than five years ago. Now, the company’s breakthrough ClearRx packaging innovation for prescription drugs has been named Design of the Decade by the Industrial Designers Society of America.

Target unveiled ClearRx in 2005 as part of a campaign to boost sales, customer loyalty and awareness of the services offered by its pharmacies. The chain’s pharmacy leaders presented the innovative ClearRx D-shaped bottle design as a solution to the communication, packaging and system deficiencies encountered by users of maintenance drugs, including the elderly.

The system incorporates an upside-down, wide-mouthed bottle with a personalized, color-coded ID ring system for each member of the family, which fits beneath the bottle cap, and an easy-to-read label with larger type and clear instructions. It’s designed to make it easier for patients to adhere to their drug dosage regimen and avoid drug-safety issues, company officials said.

The design awards, sponsored by Teague, are given in recognition of the positive impact that design has on business and society, according to IDSA. “After thorough evaluation of all of the entrants for the 2010 Designs of the Decade competition, ClearRx was the unanimous choice of the jury,” said Masco chief design officer Charles Jones. “There was complete alignment around the aesthetic, functional and societal benefits of the product.”

Jones called ClearRx “an elegant design solution helping millions of users. Target is to be commended for helping to bring such a thoughtful, well designed solution to the marketplace."

Keri Jones, Target’s SVP in charge of health and beauty merchandising, said the company is “thrilled to be honored with this award because great design is a part of our DNA at Target. We brought this same belief of improving people’s lives through great design to Target Pharmacy in a meaningful way with the introduction of ClearRx.”

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