Deborah Gibson tapped as Murad’s spokeswoman
EL SEGUNDO, Calif. Murad Inc., a skin care company whose products are sold at several locations, including Sephora and Ulta, has tapped singer/songwriter and pop icon Debbie Gibson to be its new spokeswoman.
Gibson joins Joan Lunden, former host of ABC’s “Good Morning America,” and Josie Bissett. Gibson will be seen on Murad’s new infomercial launching early 2010.
The new infomercial will also feature a song from her forthcoming album. The song suggests finding and celebrating radiance both inside and out at any age, which is in line with the Murad Inclusive Health Philosophy.
“Our Inclusive Health Philosophy focuses on addressing internal, external and emotional self-care,” stated Howard Murad, founder of Murad and associate clinical professor of medicine at UCLA. “Deborah is an excellent example of how Inclusive Health can increase not only beauty, but health and happiness through supporting the mind, skin and body. She speaks about embracing and being empowered by who you are at every age, while personally achieving that goal through maintaining a healthy physical and emotional balance.”
Men on facial hairstyles: A cut above the rest
NEW YORK Men may not like to be labeled as high-maintenance, but here’s a little secret: Many men care a great deal about their appearance, especially their facial hair.
A lot of guys today are sporting facial hair, whether it is a beard or a goatee, so it is important to better understand what tools guys can’t live without and where they turn to for grooming tips and advice.
Men’s grooming is a big business and by many accounts there are significant opportunities for further growth. In fact, recent research suggests that male-specific shaving cream, razors, deodorant, body wash, moisturizer, etc., constitute one of those markets that now outpace the overall beauty/ grooming retail markets in many countries of the world, despite an economic recession.
According to Packaged Facts’ new report titled “Men’s Grooming Products: A Global Analysis,” the male-specific grooming products market is valued at $19.7 billion worldwide for 2009 and is expected to mushroom to $28 billion by 2014.
Those are some impressive numbers and it underscores the fact that manufacturers and retailers should explore how best to tap the unmined men’s grooming dollars because the potential is staggering.
Hawaiian Tropic revamps for 2010
SHELTON, Conn. Hawaiian Tropic is gearing up for the 2010 sun season with a lineup of new products and new beauty-oriented packaging.
“We’re introducing the new Hawaiian Tropic brand to the modern woman who seeks a pampering beauty experience, but is also mindful of protecting her skin from sun exposure,” stated Beth St. Raymond, director of sun care marketing for Energizer Personal Care, parent company of Hawaiian Tropic Sun Care.
The re-launch of the Hawaiian Tropic Sun Care product line is all about beauty and sun protection. In line with this focus, the Hawaiian Tropic brand features new beauty-oriented packaging with a signature curvy shape, as well as clean and modern colors and graphics that reflect tropical beauty.
In addition to the new modern, upscale packaging, Hawaiian Tropic Sun Care will introduce a new line of creme lotions. The new creme lotion line can be found across product lines from sunscreen to after sun.
In addition, Hawaiian Tropic Sun Care is unveiling a new twist on its classic coconut fragrance for all of its sunscreens. The fragrance reflects the brand’s signature tropical scent with an enhanced version of the original featuring hints of peach, jasmine and rose.