BEAUTY CARE

Daymon expands supplier services

BY Michael Johnsen

STAMFORD, Conn.  — Global consumer retail leader, Daymon, expanded its portfolio of services Tuesday  to include national representation, an added service for select suppliers and brands across the United States.

The decision to extend national coverage to manufacturers of private brands as well as suppliers of niche, specialty and fresh products is a natural progression for Daymon, and its subsidiaries Interactions and SAS. Interactions provides retail solutions and experiential marketing for retailers and brands around the world. SAS is Daymon’s merchandising services division that provides in-store programs for the world’s largest retailers and brands.

While Daymon will continue to focus on private brand strategy, it will now offer a cost-effective solution for suppliers to increase their reach and national footprint in the grocery, mass, drug, online and c-store channels. The service brings an all-inclusive approach to a previously fragmented industry.

“Suppliers should think of us as an extension of their marketing and sales organizations,” stated Jim Holbrook, CEO, Daymon. “With our services, suppliers will be empowered with the tools necessary to enhance their retail value and agility without the fixed SG&A to provide those services. With our talent and technology driving insights and execution, we are offering an innovative solution to ensure that our suppliers get the maximum return on their investment."

Daymon’s portfolio of customized retail services, now available to suppliers, includes strategy and insights, global business management and sales support, packaging and brand design, merchandising solutions amd consumer experience marketing

“As the industry evolves, so do the services we provide to the retail community,” said Holbrook. “For example, we have added enhanced services like digital content management, direct to office product sampling and consumer driven analytical insights for our customers. While Daymon is fully committed to providing private brand management services to key retailers across the country, we also want to help suppliers grow their total business, regardless of location.”

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Boots UK partners with IRI

BY Michael Johnsen

NOTTINGHAM, England — Boots UK announced Wednesday that it has partnered with IRI to develop and operate a range of world-class customer insight tools for its product brands.

“Joining forces with a global leader in big data and analytics will allow us to know more about our customers and, more importantly, improve their experience when shopping our product brands," stated  Ken Murphy, EVP Walgreens Boots Alliance and chief commercial officer and president global brands. "At the same time, we will give our suppliers a powerful range of tools and platforms that will significantly improve their market knowledge and result in better and faster decision making. Together, we will have a more holistic view of our customers and be able to better anticipate and cover their current and future needs.”

The partnership brings together a wide range of data and insight on health and beauty consumer behavior with IRI. The partnership will also result in improved quality of market, customer and loyalty insight for Boots suppliers, who will have access to the same tools and data.

 

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Sundial Brands named among top 10 largest black-owned businesses in America

BY DSN STAFF

AMITYVILLE, N.Y. — Skin care and hair care company Sundial Brands on Monday announced its debut on Black Enterprise Magazine’s BE 100s List as the tenth largest black-owned business in America. With a national reach of 35,000 major retailers, an increasing focus on its global strategy and a continual emphasis on new innovations, Sundial is also the only beauty and personal care manufacturer to make this year’s list. 

The BE 100s ranks America's largest black-owned companies, including automobile dealers, banks, asset managers, investment banks and private equity firms. The 2017 Top 100 produced total revenues of $27.5 billion. 

“This recognition by Black Enterprise is especially meaningful because it is further evidence that companies built with purpose at the center can do well in business while also making a significant positive impact in the world,” said Richelieu Dennis, founder and CEO of Sundial Brands. “Our purpose is ‘empowering people to live more beautiful lives,’ and we strive to do that each day through our community commerce business model, which develops communities through entrepreneurship, education and commerce.”

Under Dennis’ leadership, Sundial has been certified as a B Corp company and holds a Fair for Life social and fair trade certification. Additionally, in 2015 Sundial was named to the Inc. 5000 list of fastest-growing private companies in the United States and received the 2015 Corporate Social Responsibility of the Year Award from WWD/Beauty Inc, while Dennis was a recipient of the Lewis Institute Changemaker Award from Babson College for efforts in challenging the status quo, creating positive social change and making the world a better place.  

In 2016, Dennis was named by OWN: Oprah Winfrey Network to the inaugural SuperSoul 100 list. The same year, WWD/Beauty Inc awarded SheaMoisture the Ad Campaign of the Year Award for its “Break the Walls” efforts, which Dennis led to challenge the beauty industry’s divisive constructs and standardized ideals, redefine the meaning of “normal” in beauty and advocate for the industry to reflect inclusive beauty where “everybody gets love.” In 2017, Dennis was named to Fast Company’s Most Creative People list.

The company late last week announced that the Sofi Tucker Foundation, its charitable arm named in honor of Dennis’ grandmother, made a cash donation of $50,000 to its humanitarian relief partner, immediately following news of the mudslides that devastated the outskirts of Freetown, Sierra Leone. Direct Relief, the company’s humanitarian partner, is providing emergency relief efforts on the ground in Sierra Leone. SheaMoisture, one of the company's signature brands, is also asking its community to join in a “Purchase with Purpose” initiative helping to raise funds for relief efforts as well. The brand is donating the first $25,000 of sales made through sheamoisture.com in the next week to the Sofi Tucker Foundation to directly benefit humanitarian relief efforts in Sierra Leone.

 

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