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Dawn Professional names contest winner at industry event

BY Allison Cerra

CINCINNATI Procter & Gamble’s Dawn Professional brand has announced the winner of its “Make Your Restaurant Shine” contest at the National Restaurant Association Show in Chicago.

The Dawn Professional line — which provides comprehensive kitchen cleaning solutions to restaurants around the country — awarded Martha Bralkowski, the owner of Jordan’s Bar and Grill in Ridgway, Pa. The award was presented by chef Spike Mendelsohn on the World Culinary Stage, P&G said.

Mendelsohn presented Bralkowski with a $20,000 check for restaurant improvements. She also will receive a one-on-one expert consultation at her restaurant with Mendelsohn later this year. An experienced restaurateur, he will provide expert advice on how to best use the award, share feedback on Jordan’s menu and discuss how to use social media for success. Tips from this session will be featured at www.DawnCelebrations.com.

“Dawn Professional has always been a trusted partner of the restaurant industry, providing products and resources to help restaurants succeed. ‘Make Your Restaurant Shine’ is a way for us to help one deserving restaurant owner — Ms. Bralkowski — in a very personal way,” said Eric Hetrick, director, P&G Professional. “We hope this $20,000 award will help make Jordan’s Bar & Grill an even bigger part of the Ridgway, Penn., community.”

As the winner of the “Make Your Restaurant Shine” contest, Bralkowski also received a paid trip for four adults to the 2010 National Restaurant Association show now underway in Chicago. Contest applications were received online at www.DawnCelebrations.com through April 12.

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Boehringer Ingelheim’s cancer drug may be ‘next generation’ treatment

BY Alaric DeArment

RIDGEFIELD, Conn. Data from a late-stage clinical trial of an investigational drug by Boehringer Ingelheim could show that the drug is a “next generation” treatment for cancers of the lungs, head and neck, BI said Friday.

The German drug maker plans to present results of a phase 3 trial of BIBW 2992 at the annual meeting of the American Society of Clinical Oncology in Chicago, which will take place between June 4 and 8.

BIBW 2992 is a pharmaceutical drug that targets the epidermal growth factor receptor and human epidermal receptor 2, also known as EGFR and HER2. Both are proteins that are known to promote the growth of cancer cells. BI said the drug shrank tumors in 22% of head and neck cancer patients, compared with 13% among those taking Eli Lilly’s and Bristol-Myers Squibb’s Erbitux (cetuximab).

The company also reported that the drug showed “significant” ability to fight tumors in patients with non-small cell lung cancer, and that 61% of patients with EGFR mutations had significant tumor shrinkage.

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Americans need more faith… in fiber

BY Michael Johnsen

WHAT IT MEANS AND WHY IT’S IMPORTANT Not eating enough fiber doesn’t kill you. But the disease states that result from a poor fiber diet do. Not a believer? Then you too may be a victim of IDS (irrational disbelief syndrome), the tongue-in-cheek faux condition that Fiber One touts as being the No. 1 cause behind America’s lack of fiber faith.

(THE NEWS: Lack of fiber in Americans’ diet caused by negative perception, Mintel finds. For the full story, click here)

The IDS condition may have been created out the mind of a General Mills marketer, but the lack of fiber in the typical American’s diet is real. As are the disease states that fiber deficiency can trigger such disease states as cardiovascular disease, colorectal and esophageal cancer, obesity, atherosclerosis, and coronary heart disease. A number of other less severe conditions is also correlated with a low fiber intake — elevated cholesterol levels, hemorrhoids, constipation, diarrhea and flatulence.

The real conclusion you can draw from this study is that Americans don’t know what they don’t know — fiber doesn’t taste good; only people suffering from digestive issues need to supplement their diets with fiber; all fibers are created equal. False, false and false. And that spells opportunity for a whole host of manufacturers in moving the needle around fiber education.

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