BEAUTY CARE

David Babali for WildAid now available at Sally Beauty Supply stores

BY Antoinette Alexander

LOS ANGELES Actress Kate Hudson and her hairstylist David Babaii have introduced David Babaii for WildAid, an eco-friendly line of hair care products, at Sally Beauty Supply stores nationwide beginning June 1.

The products are currently sold within several mass-market retailers including Rite Aid and Duane Reade.

The hair care products are free of sulfates, parabens and petrochemicals and are not tested on animals. In addition, the line supports wildlife conservation by donating 10% of profits to WildAid, a global wildlife conservation organization.

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Finnish skin care co. launching repairing cream, serum

BY Antoinette Alexander

NEW YORK Lumene, a beauty brand from Finland, is launching in July its new ExCELLent Future Deep Repairing Cream and ExCELLent Future Deep Repairing Serum.

The products utilize natural stem technology to treat, prevent and delay damage caused by aging and environmental factors. The skin care products feature a formulation called Applexcell, which is a combination of apple stem cell extract and Arctic white peat. Modern apple stem cell extract promises to maintain the skin’s stem cells’ ability to repair damage and works to delay and prevent the signs of aging. Ancient Arctic white peat contains plant sterols that improve the moisture balance of skin and provides skin cells with an optimal environment for maintaining vitality.

The serum is to be applied to the face, neck and eye-contour area before ExCELLent Future Deep Repairing Cream. Both products have a suggested retail price of $29.99 each. They will be available beginning in July at CVS stores, CVS.com and Target.com.

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EcoTools launching new bath and body line

BY Antoinette Alexander

NEW YORK EcoTools, which offers a collection of eco-friendly cosmetic brushes, bath, brow and nail accessories, is expanding into the bath and body segment with the June launch of a new line.

The new products will be available at Walgreen stores nationwide and are 98% natural, paraben-free, phthalate-free, dermatologist-tested and cruelty-free.

The line includes:

  • Clean Skin, Cleaner World Body Wash for $7.99.
  • Sustainable Softness Body Lotion for $7.99.
  • One Hand Helps the Other Hand Cream for $7.99.
  • Green, Clean, Go Travel Sampler Set (body wash, body lotion, body mist and hand cream) for $9.99. The kit also features a bamboo nail brush.

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