HEALTH

Dara Torres to serve as brand ambassador to Bengay

BY Michael Johnsen

SKILLMAN, N.J. — McNeil Consumer on Tuesday announced a partnership with 12-time Olympic medalist, best-selling author and mother Dara Torres, who will serve as a brand ambassador for the external analgesic Bengay.

In that capacity, Torres also assisted in the launch of the brand’s latest innovation, Bengay Cold Therapy, which uses the pain-relieving power of menthol and the cooling benefits of Pro-Cool technology to alleviate minor aches and pains.

"As an Olympic athlete, and a mom to a 5-year-old girl, I maintain quite a rigorous schedule, one that allows little room for the interruption of muscle aches and pains," Torres said. "Because I understand the importance of living pain-free, partnering with the Bengay brand, which delivers a product portfolio I trust and respect, was a natural fit.”

Bengay Cold Therapy started shipping in June. Suggested retail price for a 4-oz. tube is $9.99.

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Clif Crunch, Clif Mojo expand lines with new flavors

BY Michael Johnsen

EMERYVILLE, Calif. — Clif Crunch and Clif Mojo on Tuesday announced the expansion of their snack bar lineups with new flavors that now are available at grocery, natural food and mass merchandise stores nationwide.

Clif Crunch, the crunchy granola bar made with organic ingredients, has introduced blueberry crisp and chocolate peanut butter. The new Clif Crunch flavors will sell for a suggested retail price of $3.99 per 10-bar box.

Clif Mojo, a trail mix bar made with 70% organic ingredients, has introduced three new flavors that incorporate an array of chocolate, nuts and coconut for a crispy, crunchy texture in bars that taste both sweet and salty.

Clif Mojo chocolate almond coconut blends toasted coconut, chunks of chocolate and salty whole roasted almonds; white chocolate macadamia combines roasted macadamia nuts with soy white chocolate chips; and dipped s’mores is a healthy take on a classic campfire favorite, featuring graham cookies, soy white chocolate and organic chocolate chunks. The new Clif Mojo flavors will retail for a suggested $1.39.

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Sheets awarded 2011 Best New Product honor at ECRM

BY Allison Cerra

NEW YORK — An energy strips brand that recently hit the market was honored with the 2011 Best New Product Award at the Efficient Collaborative Retail Marketing Diet, Vitamin and Sports Nutrition Show.

The award, presented by Drug Store News and ECRM, was voted on by the show’s attending buyers and distributors. This year’s event was held in Champions Gate, Fla., from July 17 through July 20.

Sheets — a brand co-developed by basketball star LeBron James, along with PureBrands CEO Warren Struhl and co-founders Jesse Itzler and Maverick Carter — are individually wrapped, paper-thin dissolving strips that tout the same amount of caffeine as a cup of premium coffee in one small strip, which is about 100 mg, without containing any sugar or calories.

“We are thrilled that the retailers and distributors and buyers who attended the 2011 ECRM Diet, Vitamin and Sports Nutrition Show have recognized Sheets energy strips with the Best New Product of the Year award,” PureBrands CEO Warren Struhl said. “This is a testament to the hard work that the entire Sheets team has dedicated to this product and we are both humbled and proud to receive this honor.”

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