Dannon unveils decadent new brand
WHITE PLAINS, N.Y. — Dannon introduced Dannon creamery, a new brand of dairy desserts that takes inspiration from pudding and cheesecake. There will be five cheesecake-inspired options, which incorporate Greek yogurt with fruit sauces. The three pudding offerings are made with Grade A milk.
“This is another example of Dannon leading category growth, and it’s not just another flavor or line extension. Dannon Creamery is the launch of a new category within dairy,” said Sergio Fuster, CMO of the Dannon Co. “Living well means enjoying the simple things, like a great dessert, and Dannon Creamery re-imagines what indulgence in the dairy aisle can mean. Dessert is about never compromising on taste, and we have created a smart option for indulgence."
Dannon Creamery will be available this July in 5.3-oz. cups for a manufacturer’s suggested retail price of $1.69. The three puddings varieties are milk chocolate, dark chocolate and vanilla. The cheesecake-inspired flavors will be available in strawberry, blueberry, cherry, lemon and caramel.
Pantene urges women to stop over-apologizing with new ‘Not Sorry’ video
CINCINNATI — Procter & Gamble’s Pantene hair care brand is further evolving its global Shine Strong campaign with the launch of the global Shine Strong Fund and a new video that tackles a common but unconscious behavior many women engage in everyday: over-apologizing.
Pantene’s Shine Strong campaign first took shape in December 2013 following the worldwide success of a viral video titled “Labels,” originating from the Philippines, depicting gender labels in the workplace (more than 46 million YouTube views to date). Pantene’s latest video titled “Not Sorry” is designed to spark a dialogue about how women unknowingly minimize their strength with the subtle, yet powerful behavior of unnecessarily saying “sorry,” when there is no reason to apologize.
“Pantene is committed to helping women across the globe be strong and shine both inside and out,” stated Colleen Jay, president, P&G global hair care and color. “We are certain this evolution of the Shine Strong campaign and roll-out of the global Shine Strong Fund will inspire action and change. We believe the message of the “Not Sorry” video will resonate with women, encouraging them to be more aware of this diminishing behavior and, in turn, prevent any bias they may be unconsciously creating.”
The overwhelmingly positive response to the Shine Strong campaign inspired Pantene to continue the conversation, ignite change and help more women in more ways through the creation of a new global Shine Strong Fund. The mission of the Shine Strong Fund is to educate and enable women to overcome bias and/or societal expectations so they may reach their full potential, as well as celebrate the many strong women in the world who exemplify the essence of Shine Strong.
In the United States, Pantene’s Shine Strong Fund will kick-off with a collaboration with the American Association of University Women, a charity that has been empowering women on campus and in the workplace since 1881. The fund will underwrite monetary grants and give access to influential leaders to enable women to be strong and shine, whether on college campuses, in the workplace or in the community.
In the United States, the Pantene Shine Strong Fund will provide women with resources in several areas:
College Grants Program: Beginning in August 2014, students will apply for the AAUW and Pantene Shine Strong Campus Action Project grant program. The program is designed to challenge women student leaders on college campuses throughout the country to initiate change and tackle harmful gender biases and stereotypes that permeate our culture. Grants will be awarded spring in the semester and Grantees will present their work at AAUW and NASPA’s National Conference for College Women Student Leaders in June 2015.
Professional Training Programs: Pantene will provide professional women with various tools and resources for bias awareness and prevention, including a monthly web chat series, hosted by female leaders from across several industries, to help them succeed in the workplace.
Giving Back in the Community: The Pantene Beautiful Lengths program is one way the brand will connect with women in the community. Pantene provides free, real-hair wigs to women undergoing cancer treatment to help them feel and look like themselves and overcome some of the biases associated with cancer.
IRI names president of International
CHICAGO — IRI has hired José Carlos González-Hurtado to serve as president of International.
González-Hurtado will be responsible for the strategy and execution of all IRI services in international markets, including Europe, Asia Pacific, Australia, South Africa and New Zealand.
“José Carlos has extremely robust consumer business expertise, with experience in both the manufacturer and retail arenas,” stated IRI president and CEO Andrew Appel. “We look forward to the unique expertise he can bring to our international clients, having a full range experience in the commercial side of their business, extending from marketing and e-commerce to the supply chain and innovation.”
Before IRI, González-Hurtado was group chief commercial officer and member of the executive board at Carrefour Group, the second largest retailer globally. In this role, he was responsible for the marketing, e-commerce, commercial and supply chain functions and led Carrefour’s private label program.
Prior to his tenure with Carrefour, González-Hurtado spent more than two decades at Procter & Gamble in various roles, including VP and officer leading some of the major local, regional and global-level P&G businesses in developed and emerging regions, achieving record business and profit growth across the board. He was professor of marketing planning and management at ICADE, Comillas Pontifical University in Madrid for several years and is an active and recognized lecturer on marketing and business leadership for numerous universities and international forums, including Kellogg-Recanati MBA School in Tel Aviv, the World Retail Congress in Berlin, Hebrew University in Jerusalem and Góndola Retail Fair in Colombia.
González-Hurtado is currently based in Paris and has worked and lived in Spain, Brazil, the United States, Greece, Switzerland, Israel, Colombia, Peru, Russia, the Ukraine, Germany and France.
“IRI’s rapid international growth and strong focus on global expansion present a unique challenge well-suited to my experience,” stated González-Hurtado. “I look forward to optimizing IRI’s international assets for superior client growth and expanding into the next emerging geographies important to our client base.”