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Dannon Oikos Greek yogurt to debut Super Bowl ad

BY Allison Cerra

WHITE PLAINS, N.Y. — Dannon is showcasing its Greek yogurt line with a new advertisement that will debut during Super Bowl XLVI.

The company said its new Dannon Oikos Greek yogurt ad is part of a fully-integrated marketing campaign designed to emphasize its better-for-you position in the market. The ad will feature actor John Stamos, who appeared in a Dannon Oikos Greek yogurt last August.

“Americans continue to crave Greek yogurt and demand continues to grow as we see a shift in the way that Americans enjoy yogurt. We make what is possibly the best tasting yogurt in the world with Dannon Oikos and now is the perfect time to highlight this delicious and nutritious snack in our Super Bowl ad,” Dannon SVP marketing Sergio Fuster saod. “We are preparing some very memorable advertising that emphasizes just how good it is, and we’ve invested in production capacity to meet anticipated increased demand.”

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Fresh & Easy expands private-label offering with vitamins, supplements

BY Allison Cerra

EL SEGUNDO, Calif. — Fresh & Easy has introduced its own line of vitamins and supplements that includes 20 products.

Fresh & Easy said its vitamins and supplements provide many benefits, including supporting bone, urinary tract, prostate, heart, immune system, joint, prenatal, digestive, eye and general health. They also provide antioxidant support, help energy metabolism and provide sleep support, the company said.

The line ranges in price from $2.99 to $10.99.

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Scottish Spirits to roll out on-the-go product

BY Allison Cerra

FORT LAUDERDALE, Fla. — Scottish Spirits Imports is introducing a product that can be enjoyed on the go by featuring a resealable latex cap.

Scottish Spirits in a Can features the brand’s single grain scotch whisky, containing 40% alcohol by volume and 80% proof, in a 100% recyclable aluminum can.

The suggested retail price is $5 for a can (12 fl. oz./355 ml) and is expected to roll out next month.

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