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Dannon launches Dannon Oikos Greek yogurt, features John Stamos in ad campaign

BY Rozanne Gelbinovich

WHITE PLAINS, N.Y. — The Dannon Co. on Monday announced the launch of Dannon Oikos Greek yogurt, which will replace the brand’s existing Greek yogurt brand. It will join the company’s Stonyfield Organic Oikos Greek yogurt.

“Anyone who has tried and loves Dannon Greek can still find the same fresh taste and creamy-thick consistency in Dannon Oikos, and we just confirmed in a national taste test of non-fat berry flavor Greek yogurt that our Dannon Oikos is preferred on taste to the leading brand by a margin of two to one,” said Michael Neuwirth, senior director of public relations for the Dannon Co. “We’re excited to bring the Oikos brand to more stores nationwide and in more flavors than ever before.”

To spread the word about its new yogurt brand, Dannon also launched an ad campaign on Monday starring Greek actor John Stamos. The campaign compares Dannon Oikos to the world’s best-tasting delights, including Champagne and Swiss chocolate.

“I am a proud Greek and a proud yogurt eater. And when the call from Dannon came in, and after I tasted Dannon Oikos, I couldn’t say no,” Stamos said. 

Organic Oikos will continue to be sold by Stonyfield using its own certified organic recipe. Together, Dannon Oikos and Stonyfield Organic Oikos offer consumers a broad range of tasty, authentic Greek yogurt options in both non-organic and organic varieties, according to the company.

To learn more about Dannon Oikos and Stonyfield Organic Oikos, visit OikosYogurt.com

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Giant-Carlisle sponsors childhood obesity forum

BY Alaric DeArment

CARLISLE, Pa.—Numerous strategies for combatting the epidemic of childhood obesity have emerged lately, but one could argue that among the most effective are those that happen where people get their food.

Giant Food Stores will convene a panel of local experts at one of its stores in Harrisburg, Pa., for its Giant’s Childhood Obesity Forum on Aug. 16. Giant, based in Carlisle, Pa., is owned by Ahold USA, the U.S. subsidiary of Dutch supermarket operator Royal Ahold. It is often known as Giant-Carlisle to distinguish it from the Landover, Md.-based Giant Food, also owned by Ahold.

Participants will include Giant in-store nutritionists, school nurses, health educators and medical experts.

Efforts like Giant’s are significant due to the scope of childhood obesity in the United States, which the Centers for Disease Control and Prevention estimates to affect 17% of children and adolescents ages 2 to 19 years.

"Healthy eating choices begin at the supermarket for many families, which is why Giant is committed to helping customers make healthy choices while shopping," Camp Hill, Pa., Giant in-store nutritionist Sylvia Warner said. "We offer a variety of nutrition classes, interactive lessons and health information in store and online to enable kids and adults to take an active role in achieving healthier lifestyles."

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hanilouB says:
Aug-17-2011 02:00 am

The usual understanding is that being overweight or overweight means there is a higher risk for health issues. Two brand new studies released today, however, call this conclusion into question. The study indicates that the Body mass index scale doesn't accurately predict health risk factors.

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Vita Coco introduces tropical fruit beverage

BY Allison Cerra

NEW YORK — Vita Coco has introduced its seventh flavor, which the company developed in collaboration with pop singer Rihanna.

Vita Coco tropical fruit is an all-natural blend of coconut water, pink guava, orange, red dragon fruit and pineapple, the company said. Vita Coco Tropical Fruit comes in a bright magenta Tetra Pak carton featuring Rihanna’s signature to mark the collaboration. Rihanna also is the face of Vita Coco’s advertising campaign, which was launched in June.

Vita Coco Tropical Fruit is available at retailers nationwide in a 17-fl.-oz./500-ml serving size for a suggested retail price of $2.79.

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