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Daniela de Jesus named the new face of Maybelline New York

BY Antoinette Alexander

NEW YORK — Maybelline New York has signed Mexican beauty Daniela de Jesus to be the newest brand spokeswoman.

She will make her Maybelline New York debut in print and television advertising campaigns in late 2013.

Jesus joins a group of spokeswomen, which includes Christy Turlington, Julia Stegner, Erin Wasson, Kemp Muhl, Shu-Pei Qin, Emily DiDonato, Jessica White, Charlotte Free and Frida Gustavsson.

"Maybelline New York is delighted to have Daniela with us, representing the positive spirit, cosmopolitan energy and fashion edge of the brand," stated Damien Bertrand, global brand president of Maybelline New York.  

Born in La Paz, Mexico, Jesus was discovered and signed to Major Model Management in 2005 after participating in her country’s national beauty pageant, Nuestra Belleza Mexico. Since then, she has walked the runway for Jean Paul Gaultier, Giambattista Valli, Vivienne Westwood, Marchesa, Mara Hoffman, Betsey Johnson, and Alexandre Vauthier, among others. She has been featured in advertising campaigns for Emporio Armani, Victoria’s Secret, Ralph Lauren Fragrances and Guess.

 

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WSJ: A&P up for sale

BY Antoinette Alexander

MONTVALE, N.J. — Grocer A&P, which emerged from bankruptcy about a year ago, is reportedly up for sale, according to The Wall Street Journal, who obtained an internal memo that is circulating to employees.

The WSJ reports that the memo, sent by chairman Gregory Mays, outlines several options for the company to fund its growth, including raising capital and refinancing. The memo also states that a sale of the company is possible.

Sources familiar with the matter told the WSJ that a sale is the most likely option and that, in fact, the process has already started and is in the early stages.

The article states that the grocer could be valued at $1 billion or more, and potential buyers could include Kroger and Ahold as well as buyout firm Cerberus Capital Management.

To read the entire article, click here.
 

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Chamberlain College of Nursing develops family nurse practitioner specialty track

BY Antoinette Alexander

DOWNERS GROVE, Ill. — As demand for health care rises and the nationwide shortage of primary-care practitioners continues, the services of nurse practitioners will be integral in providing effective patient care. In recognition of this, the Chamberlain College of Nursing has launched a Master of Science in Nursing — Family Nurse Practitioner specialty track.

Nurses who complete this track may transition into Chamberlain’s Doctor of Nursing Practice degree program geared toward advanced practice nurses.

“Family nurse practitioners will be critical in addressing the looming primary practitioner shortage,” stated John Distler, dean of MSN nurse practitioner tracks for Chamberlain College of Nursing. “As health care evolves toward a community-based approach, FNPs will play a fundamental role in delivering primary care, educating patients and improving patient outcomes.”

Demand for nurse practitioners in all specializations will increase 94% between 2008 and 2025. FNPs are credentialed to treat patients across the age spectrum and, in some states, can be licensed to practice independently. As semi-independent care providers, FNPs are certified to diagnose and treat illness and prescribe select medications.

“Nurses’ responsibilities are expanding as the healthcare landscape changes, giving them the opportunity to explore diverse roles and specializations,” added Carole Eldridge, director of graduate programs for Chamberlain College of Nursing. “Through extensive degree options that are accessible online, Chamberlain offers education paths for nurses to pursue lifelong learning, achieve professional goals and provide extraordinary care.”

The FNP specialty track joins four other specialty tracks within the MSN degree program: executive, educator, informatics and healthcare policy. The FNP track comprises 45 credit hours (five core MSN courses, 10 FNP specific courses); five 125-hour practicum courses; and 25 lab hours. Coursework is completed online, with one onsite weekend immersion experience, and prepares nurses to sit for the national FNP certification exam. Unique program offerings include assistance in practicum and preceptor coordination and virtual human simulation to enhance students’ diagnostic skills.

Chamberlain is now accepting applications for the fall semester, which begins on Sept. 3.


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