Dana Delany partners with Caltrate to celebrate women
NEW YORK — Pfizer Consumer on Thursday announced that its calcium supplement brand Caltrate is partnering with actress Dana Delany to celebrate inspiring women as part of an initiative called "Women Move the World." As part of the celebration, Caltrate also has become a national sponsor of the Susan G. Komen Race for the Cure.
“I love that ‘Women Move the World’ recognizes the accomplishments women achieve every single day. I want to thank the women in my life who have inspired me to join Caltrate in this celebration. Together we encourage all women to keep their bodies strong, so they can keep moving themselves and the world forward,” Delany said.
“Personally I have been inspired by the strength and spirit of a number of women, especially my sister," Delany added. "Corey has always been there for me with empathy, humor and just plain common sense." Delany will be encouraging women to share their sources of inspiration at Facebook.com/Caltrate.
As part of the partnership, Caltrate will donate $100,000 to the Susan G. Komen for the Cure from July 2011 through March 2012, Pfizer reported.
No comments found
Report: Pfizer said to seek OTC switch for Lipitor
NEW YORK — The world’s top-selling drug may become available over the counter, if its manufacturer has its way, according to published reports.
The New York Times reported that Pfizer may be looking for Food and Drug Administration approval for an OTC switch for Lipitor (atorvastatin calcium), a cholesterol-lowering medication. The Times quoted an unnamed source as providing the information, though Pfizer declined to comment.
Lipitor is the world’s top-selling drug, with annual sales of more than $7 billion in the United States alone, according to IMS Health. But it’s set to lose patent protection this year and face competition from cheaper generic versions. An OTC switch would allow Pfizer to continue profiting from the drug even if sales of the prescription version took a dip.
But the going won’t be easy. While Rx-to-OTC switches for drugs to treat allergies and heartburn generally have been successful, switches for statins haven’t been. In 2008, the FDA declined to allow an OTC switch for Merck’s Mevacor Daily (lovastatin) due to issues with patient self-selection that emerged during clinical trials; some patients taking prescription-strength statins had reported that they would be willing to switch to the weaker Mevacor Daily, thus putting themselves at risk of being inadequately protected against heart disease. Other patients had misconceptions about Mevacor Daily, thinking it would be more appropriate because it was cheaper and that it would have fewer side effects, with half of patients already taking a statin saying they would switch to OTC Mevacor due to cost concerns.
I do not think the switch to OTC status is a good idea. As with the Mevacor attempt, the potential for undermedication and cardiac risk is too great. In addition there is potential for untoward drug interactions.
NAD challenges respiratory-relief claims made by Nu Century Herbs for its supplement Resprin
NEW YORK — The National Advertising Division of the Council of Better Business Bureaus on Thursday recommended that Nu Century Herbs discontinue certain disease-state claims promoting the company’s Resprin dietary supplement.
NAD requested substantiation from Nu Century for claims made in Internet advertising, including:
“The natural solutions for your asthma/allergy customers growing healthcare concerns;”
“Clinically shown to support upper respiratory health and clearer, easier breathing;” and
“This natural herbal breathing enhancer is specially formulated with a unique blend of 23 herbs, clinically shown to support respiratory health and clearer breathing.”
In addition to the specific claims above, the Council for Responsible Nutrition raised a concern over the consumer testimonials on the advertiser’s website.
The advertiser, upon receipt of NAD’s inquiry, informed NAD that it had permanently discontinued claims that state Respirin is “clinically shown” to produce any health benefit. Further, the advertiser asserted that it had discontinued all claims that reference specific diseases, including asthma and allergies, claims at the company’s website that reference “clinical support” and all testimonials.
NAD reviewed evidence indicating the ingredients in Respirin have been recognized and used in traditional Chinese medicine for lung health and considered the report of a TCM expert who concluded that “… there is sufficient support from a TCM perspective to support the use of Resprin as a formula to assist people with breathing difficulties.”
NAD concluded that the advertiser provided a reasonable basis for certain claims based on TCM for the ingredients in Resprin, to the extent they are clearly stated as such, in accordance with the Federal Trade Commission Guides, i.e., “[claims] based on historical or traditional use should be substantiated by confirming scientific evidence, or should be presented in such a way that consumers understand that the sole basis for the claim is a history of use of the product for a particular purpose.”
In this case, however, the advertiser maintained it could support its advertising claims independently of the TCM based evidence. NAD disagreed.
NAD recommended that the advertiser discontinue certain claims that go beyond TCM-based evidence, including claims that Resprin can “naturally enhance your breathing;” is “the natural way to clearer breathing;” or will help one “breathe easier.”
"Nu Century accepts the conclusions and the recommendations of NAD in its final case decision," the company stated. "Accordingly, Nu Century agrees to take these recommendations into account in the language of its future advertising."
No comments found