RetailNext’s Aurora latest in shopper behavior measurement
NEW YORK – RetailNext on Friday introduced a purpose-built, all-in-one sensor for collecting in-store data streams.
“As the pioneer and continual innovator in the retail analytics industry, our customers have come to expect RetailNext to deliver advanced technologies and value-added products, services and solutions,” said Alexei Agratchev, CEO RetailNext. “RetailNext has added over 100 retail brands and 12,000 store deployments over the past 12 months, and much of its growth has been fueled by its ability to keep pace with the innovation our customers are looking for to support today’s evolving retail landscape.”
RetailNext’s Aurora sensor is an all-in-one device designed specifically for the needs of the retail industry. From outside the store to and through the store entrance and onto shoppers’ mobile devices, Aurora simplifies shopper behavior measurement with a state-of-the-art sensor fusing video analytics, Bluetooth BLE and Wi-Fi technologies.
The Aurora sensor allows retailers to:
Comprehensively understand store traffic, from accurate store traffic at the door to store navigation;Automatically exclude store staff from traffic and key KPI metrics, as well as isolate employee paths to complete interaction analysis of sales associates and shoppers; andMeasure the entire shopper journey, including new versus repeat customer, visit frequency and duration, pass-by traffic and capture rate.
“The Aurora sensor was developed to fill a gap RetailNext and its retailing customers identified in the sensor hardware market,” said Arun Nair, chief technology officer RetailNext. “Rather than deploying a ceiling full of sensors, Aurora allows retailers an option to install a single device, designed and built for retail’s specific needs, and one that is both aesthetically pleasing and seamlessly integrated with the RetailNext platform. While RetailNext continues to remain committed to a hardware-agnostic software platform, it is as steadfastly committed to helping retailers solve their most pressing problems, and the Aurora sensor immediately addresses unmet needs in the industry.”
IRI expands retail leadership team
CHICAGO – IRI announced Thursday that David Hoodis has joined the company as president, Americas Retail.
Hoodis will work closely with president of the Americas, Piyush Chaudhari, to drive the growth and expansion of IRI’s services to the retail industry. He will work with retailers to help them tap the opportunities created by big data and advanced analytics to drive ongoing, sustained growth.
“David brings a 360-degree view of the retail industry from his experiences at retailers, consultancies and other organizations serving the market,” said Chaudhari. “IRI is committed to arming retailers with the information and insights to meet the many challenges they face today, and David will be instrumental in helping these companies achieved outsized growth.”
Most recently, Hoodis served as the VP software, strategy and innovation for NCR Retail, where he worked with clients globally to provide strategic and tactical advisory services. During his tenure working with NCR, Hoodis also founded SMART Retail Solutions Group, a retail consultancy. Prior to working at NCR Retail, he served as CEO and co-founder of Snack Box, a quick-serve restaurant chain located inside Walmart stores, primarily in the southern United States. Before that, Hoodis was an EVP Modell’s Sporting Goods, where he was responsible for operations, stores, omnicommerce, distribution and other key functions. For nearly eight years prior, Hoodis was at Walmart, where he was VP innovations and operations. Earlier in his career, Hoodis served as chief information officer of Prime Retail, a $2 billion retail real estate investment trust, and held positions at Ernst & Young and Kagan-Edelman/Commercial Property Advisors.
Hoodis holds a master’s degree in management from the University of Houston and a bachelor’s degree from the University of Texas at Austin. He currently serves on the board of advisors of Freshub, a pioneer in the Internet of Things connected home space; Systems Alliance, a technology services firm; Natural Insight, a cloud-based workforce management company; and NowLegal, an online resource to help consumers and businesses find qualified attorneys.
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