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Daily rate for Redbox DVD rentals to increase

BY Allison Cerra

BELLEVUE, Wash. — Shoppers that take advantage of Redbox rentals should expect to see a change in price.

Redbox’s parent company Coinstar on Thursday said that the daily rate for standard DVD rentals will increase 20 cents to $1.20. Prices for Blu-ray format movie rentals and for video game rentals, however, will not change and continue to be $1.50 and $2, respectively.

"We remain committed to providing redbox consumers access to the latest movies at an incredible value," Coinstar CEO Paul Davis said. "This marks the first price increase for a Redbox standard definition DVD rental in eight years. The change is primarily due to the increase in operating expenses, including the recent increase in debit card interchange fees as a result of the Durbin Amendment."

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FDA approves supplemental new drug application for Abbott’s Lupron Depot-PED

BY Alaric DeArment

ABBOTT PARK, Ill. — The Food and Drug Administration has approved a supplemental new drug application related to a drug made by Abbott, the company said.

Abbott said the FDA approved its sNDA for Lupron Depot-PED (leuprolide acetate) for depot suspension, saying the one-month formulation was the first product in its class to include long-term data in its label for the treatment of central precocious puberty, or CPP, which causes children to enter puberty too soon. The prescribing information now includes 19 years of data, including prespecified outcome results on puberty, height and reproductive function.

Abbott’s application included data from an open-label study that enrolled 55 patients between the ages of 5 years and 9 years in a treatment phase. Patients were assessed for signs and symptoms of puberty, a hormone called LH and reproductive function. During treatment, Abbott said, puberty was suppressed and normalized growth rates were achieved.

"Guiding a child through puberty can be a challenge for any parent, but when things go awry in the body and this process happens too soon, it can be worrisome for everyone," Abbott SVP global pharmaceutical research and development John Leonard said. "This study provides patients and physicians with important information to better understand Lupron Depot-PED for one-month administration and its long-term impact, particularly on reproductive function and normalized adult height."

 


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Survey: 37% of retailers now have a mobile site

BY DSN STAFF

CHICAGO — The third annual Mobile Audit, released Thursday by e-commerce and digital marketing company Acquity Group, found that mobile adoption is on the rise. In fact, the percentage of retailers with a mobile site reached 37% in 2011, up from 12% in 2010 and only 4% in 2009 — a 210% increase over the past year alone.

The survey also found that 1-in-4 retailers have at least one mobile app, with nearly one-quarter developing for the iPhone, followed by Android (10%). The number of retailers offering mobile apps grew 278% over the past year, rising from 7% in 2010 to slightly more than 26% in 2011.

The top 10 leaders in the mobile space, according to survey findings, included Walgreens and Walmart.

“These 10 retailers are executing mobile tactics that are positioning them ahead of the mobile commerce curve,” Acquity Group VP digital strategy and design Tom Nawara said. “All of these companies have made a focused commitment to mobile, and it’s paying off. Not only have they implemented mobile-optimized sites to support a wide range of devices, but they have taken initiatives a step further with exceptional transactional functionality and well-designed apps that meet customer needs.”

Another key survey finding: the percentage of companies with a site optimized specifically for the iPhone decreased from 11% in 2010 to 9% in 2011. Nawara explained that as mobile browsers become more similar and full-featured across different devices, this nonspecialization is an expected trend.

Although tremendous progress is being made across the board, the rate of mobile adoption, and the specific mobile tactics used, can vary considerably by industry. For example, Acquity Group’s analysis showed that for the implementation of iPhone apps, such industry groups as health and beauty, food and drug, and mass merchants skewed much higher (an average of 66% adoption) than such groups as flowers and gifts, and hardware and home improvement (an average of 36% adoption).

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