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IT Cosmetics’ new makeup brush collection at Ulta to benefit ‘Look Good Feel Better’ program
JERSEY CITY, N.J. — IT Cosmetics has announced that it has designed a new signature set of makeup brushes, as part of its partnership with Ulta Beauty, for the Live Beauty Fully giveback initiative.
Partnering with The American Cancer Society's Look Good Feel Better program, IT Cosmetics has committed to donate one brush to the program for each and every brush sold year-round from the Live Beauty Fully Inspired Collection sold exclusively at Ulta Beauty.
Through this one-for-one philanthropic brush initiative, the company expects to provide close to 200,000 makeup brushes annually to the Look Good Feel Better program, which translates to an estimated retail value donation of $5 million per year. For every one of the exclusive Live Beauty Fully Brushes purchased, IT Cosmetics will donate one brush to the Look Good Feel Better program to help women face the effects of cancer with more confidence.
Ranging in price from $14 to $34 and designed for every woman from the beauty novice to the professional makeup artist, this 16-brush giveback collection includes brushes that cover every makeup application need from powders to eyeshadows and everything in between. Each brush in the Live Beauty Fully Inspired Collection features IT Cosmetics' Heavenly Luxe plush synthetic brush hair bristles, and is imprinted with the Live Beauty Fully pink-colored statement logo.
This cause is near and dear to the heart of IT Cosmetics cofounder and CEO, Jamie Kern Lima, and her entire IT Cosmetics team — many of whom have had cancer affect their family. Because of this, it was early on in the company's history that it began to give back by partnering with the American Cancer Society's Look Good Feel Better Program. Starting with the Brow Power Universal Waterproof Brow Pencil, IT Cosmetics has made an annual commitment to the nonprofit organization and donates one Brow Power pencil to the program for every one Brow Power pencil that IT Cosmetics sells at retail. To date, the company has donated more than $6 million in Brow Power pencils to the program.
The Live Beauty Fully Inspired Collection and all IT Brushes For Ulta Beauty can be experienced in-store now at the new IT Brush boutique in ULTA Beauty doors nationwide, as well as online.