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CVS/pharmacy’s myWeekly Ad marks latest manifestation of ‘personalization’

BY Antoinette Alexander

CVS/pharmacy has officially taken the lid off of its new myWeekly Ad digitized circular program, which is powered by the retailer’s robust ExtraCare loyalty program.

Aside from being pretty darn cool technology, the new myWeekly Ad is a crystal clear example of CVS Caremark’s laser sharp focus on personalization.

As reported by Drug Store News, personalization is truly at the heart of every strategic initiative and key retail programming that the company is working on and is no doubt impacting every aspect of its retail operation.

The personalization efforts are manifesting across its entire enterprise — from how it is training its associates, to how it markets and communicates with its customers, to how it designs and merchandises its stores, to the pharmacy programs it is using to drive medication adherence.

The company’s commitment to personalization has no doubt been turned up a few degrees, but the reality is this has been in the works for years — ever since the 1997 launch of its ExtraCare loyalty program. Today, that program boasts more than 70 million active cardholder households and has become a deep well of rich shopper insights.

Yes, for CVS Caremark it is personal. The new myWeekly Ad is just the latest manifestation of its focus on personalization, and you can bet there’s more to come.
 

 

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CVS Caremark awards grant to help support Special Olympics expansion

BY Antoinette Alexander

WOONSOCKET, R.I. — CVS Caremark has awarded a $50,000 grant to Special Olympics to help expand the organization’s Healthy Young Athletes program, which provides healthcare services and support, early childhood intervention and preventive education to children with intellectual disabilities ages 2 years to 7 years old, the pharmacy retailer has announced.
 
Funding for the program was provided through the CVS Caremark All Kids Can program, which supports organizations that are helping all children on their path to better health. The funding will help Special Olympics expand Healthy Young Athletes into new geographies, doubling the number of Healthy Young Athletes events in the United States in 2013-2014.

"We are proud to support the expansion of Special Olympics’ Healthy Young Athletes program and to provide more children with access to important healthcare screenings that can help them on their path to better health," stated Eileen Howard Boone, SVP corporate philanthropy and social responsibility at CVS Caremark and the president of the CVS Caremark Charitable Trust. "As we strive to build healthier communities, Special Olympics and CVS Caremark share a commitment to help improve the quality of life for children of all abilities and help them to be the best that they can be."

The funding from CVS Caremark All Kids Can will also support the development of a toolkit of resources that will be distributed to all Special Olympics programs. Additionally, new protocols for two health disciplines — FUNfitness (physical therapy) and Health Promotion (nutrition, sun safety) — will be added to the existing protocols in Healthy Young Athletes: Special Olympics-Lions Clubs International Opening Eyes (vision), Healthy Hearing (audiology) and Special Smiles (dental) disciplines.

Healthy Young Athletes events will take place throughout the country, including in Arizona, Illinois, Louisiana, Michigan, Minnesota, Nebraska, New Hampshire, New York, North Carolina, Pennsylvania, Rhode Island, South Carolina and Wisconsin.

CVS Caremark All Kids Can supports organizations that increase access to specialized medical and rehabilitation services and provide inclusive opportunities for physical activity, play and social enrichment. To date, All Kids Can has committed more than $60 million in support of nonprofit organizations that provide innovative programs and services focused on helping kids to be the best they can be, and has helped make a positive impact in the lives of nearly 20 million people.

 

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Aetna taps former Walmart exec Dijuana Lewis to lead Consumer Products and Enterprise Marketing organization

BY Michael Johnsen

HARTFORD, Conn. — Aetna on Thursday announced that Dijuana Lewis is joining the company as EVP responsible for the newly formed Consumer Products and Enterprise Marketing organization. In this role, she will be responsible for aligning consumer-focused businesses, products, services and capabilities to deliver a personalized end-to-end consumer experience that positions the company for long-term growth. 

Lewis will report directly to Aetna chairman, CEO and president Mark Bertolini and will be a member of the company’s executive committee.

“The future of health care will be driven by consumers and the increasing role they will play in managing their health and healthcare finances,” Bertolini said. “Under Dijuana’s leadership, we will align and energize the resources, technologies, products and people we need to truly personalize the healthcare experience and deliver solutions that keep people well.”

Lewis will oversee strategic initiatives and capabilities including Aetna’s private exchange strategy, consumer experience, digital assets and marketplace informatics and analytics.

Lewis comes to Aetna from Walmart, where she most recently served as SVP healthcare solutions. In this role, she was responsible for developing the company’s strategic direction for health care solutions in the United States. 

 

 

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