BEAUTY CARE

CVS/pharmacy reveals Nuance Salma Hayek 2015 spring collection

BY Antoinette Alexander

WOONSOCKET, R.I. — CVS/pharmacy has revealed the spring 2015 collection of its exclusive Nuance Salma Hayek line, featuring new products for hair and skin.

New to the Age Affirm skin care collection is Age Affirm Firming Day Cream Broad Spectrum SPF 30 Sunscreen, which pairs intense hydration with broad-spectrum protection from harmful UV rays and environmental stressors. The exclusive rose petal complex is the formula’s essential feature, incorporating botanical extracts derived from rose petals, violet leaf and lavender flower. It is priced at $19.99.

Also new is the AM/PM Daily Cream Cleanser, which is an ideal any time cleanser for most skin types. The formula incorporates Hayek’s favorite ingredient, Tepezcohuite, a tree native to Brazil and southern Mexico. Tepezcohuite bark is a known antioxidant once used in ancient Mayan cultures as a skin treatment. Another plant-based healer, Red Mangrove, acts as an anti-inflammatory and antiseptic and is thought to have more potent antioxidant power than vitamin C. It is priced at $10.99.

For hair is the new Buriti Oil Shampoo and Nourishing Conditioner is creamy and ultra-moisturizing, yet won’t weigh hair down. Their secret weapon is Buriti Oil, extracted from the fruit of palm trees in the Brazilian Amazon. Buriti is a lightweight yet rich, natural source of beta-carotene and an effective antioxidant, and deeply moisturizes hair, preventing frizz from setting in. They are priced at $7.99 each.

Also featuring Buriti oil is a new Nourishing Hair Mask. When used with Nuance Salma Hayek Buriti Oil Nourishing Shampoo and Buriti Oil Nourishing Conditioner, this deep-conditioning mask makes for the ultimate healthy hair trifecta. It is priced at $9.99.

The new Raw Honey Color Protect Hair Mask combines keratin proteins with a blend of natural ingredients designed to protect and preserve hair color. Raw honey, the formula’s powerhouse, has been used for centuries as a beauty aid to relieve dry, damaged and dull-looking locks, retain moisture and restore luster. It costs $10.99.

Also for hair is the new Mamey Fruit Texture Enhancing Finishing Spray. On shampoo “skip” days, use this finishing spray to freshen, deodorize and absorb excess sebum while adding body, texture and movement. It is priced at $12.99.

For face is the new Color & Correct CC Cream Broad Spectrum SPF 20 Sunscreen, a multipurpose cream does it all, from providing sheer, lightweight coverage to helping block UV rays. It is priced at $14.99.

For the delicate eye area there’s the Intense Hydration Restoring Eye Cream for $19.99. It is infused with such naturally occurring humectants as royal jelly, honey and blue agave to hydrate, protect and deliver essential amino acids, vitamins and minerals.

The Marigold Oil Cleansing Facial Oil works to maintain the skin’s moisture balance while effectively removing makeup and impurities. As an alternative to conventional wash-off cleansers, it’s suitable for most skin types — even oily — and leaves skin feeling soft, supple and comfortable instead of dry or tight. It is priced at $13.99.

There’s also the Nourish & Renew Glow Facial Oil, a deeply nourishing yet light-as-a-feather oil that absorbs quickly to soften dull, dry skin, instantly restoring a youthful, natural glow. Jojoba oil with calendula and rosemary extracts deeply hydrate, while the antioxidant vitamin E conditions and helps protect against environmental damage. It is priced at $24.99.

The collection also includes the Oil-Free Sheer Liquid Veil SPF 50 Broad Spectrum SPF 50 Sunscreen, an ultra-lightweight antioxidant skin primer and hydrator that works beautifully on its own or under makeup. The product feels almost water-like as it goes on and dries down quickly to leave skin silky, soft and protected with broad-spectrum SPF 50. It costs $9.99.

The Nuance Salma Hayek line, which is exclusive to CVS/pharmacy, launched in 2011. Hayek’s grandmother, a cosmetologist who developed her own homemade beauty remedies, inspired the line. An embodiment of her family heritage, the products in the Nuance Salma Hayek line represent the fusion of proprietary formulations and personal beauty rituals passed down from generations. Hayek’s own beauty rituals, as well as her global travels, inspired each product in the line.

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Nice’n easy names Christina Hendricks brand ambassador

BY Antoinette Alexander

CINCINNATI — Procter & Gamble’s nice’n easy has selected actress Christina Hendricks as its brand ambassador, representing the brand’s new “Shift a Shade” campaign inspiring women to make a hair shade shift to find their true color.

 “I’m so excited about being the new nice’n easy ambassador,” Hendricks said. “It’s a product I’ve been using ever since I went red. I love that the results from nice’n easy are so natural looking; I know it’s going to turn out natural and beautiful, and I don’t have to worry about it. People never believe that I do my hair color myself at home. They say, ‘You don’t do your hair at home by yourself, do you?’ and I always reply and say ‘I honestly do!’ I like that I can trust the brand and product and that I can have it in my drawer at all times for when I need it.”

Naturally a dark blonde, as a young girl Hendricks was first inspired to color her hair red by the fictional heroine of LM Montgomery’s books, "Anne of Green Gables." Finally making the leap early in her career, Hendricks colored her hair for an Italian editorial shoot using Clairol hair color and it’s been her color ever since, through the beginnings of her acting and modeling career to all seven seasons of “Mad Men.”

The announcement comes when the world’s beauty experts are talking about red as the hair color of the season — from muted strawberry to vibrant auburn, Hendricks’ iconic red hues have never been more on trend.

Jacky Ouyang, Clairol brand director, said, “Christina Hendricks truly embodies nice’n easy and especially the Shift a Shade campaign, which is about finding hair color that is true to you — color so natural-looking that no-one would know it wasn’t the color you were born with — it’s the perfect pairing.”

The nice’n easy Shift a Shade advertising campaign featuring Hendricks will air from January in the United Kingdom, Ireland, United States and Canada.

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Lee Colarco named VP of category management and procurement at L&R Distributors

BY Antoinette Alexander

BROOKLYN, N.Y. — L&R Distributors, a distributor of more than 35,000 HBC, GM and cosmetics products, has promoted Lee Colarco to VP of category management and procurement.

Colarco came to L&R from Chain Drug Consortium, where she held the position of VP of GM and consumables. Prior to that, she served as VP of merchandising at Duane Reade. In addition to her leadership qualities, Colarco has expertise in category management, merchandising, store planning and layout.  

"I am very enthusiastic with this move as Lee will play a major role in designing the ultimate shopping experience in our customers' stores — the community retailers of America,” stated Marc Bodner, president of L&R.
 

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