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CVS/pharmacy provides easy access to mobile app via free smartphone offer

BY Antoinette Alexander

WOONSOCKET, R.I. — CVS/pharmacy on Friday announced that up to 1 million free smartphones will be offered to eligible customers, allowing easy access to its convenient mobile app. Upon receipt of the phone, consumers will receive a text message prompt to download the CVS Mobile app to provide the convenience of CVS/pharmacy stores and pharmacy services at their fingertips so they can save time and money.

The free smartphone offer is an online-only promotion and is running now at CVS.com/smartphone. The offer is open to any consumer who is eligible to upgrade their phone per their current mobile service provider, or any consumer who signs up for a new line of service with a new provider.

To participate in the promotion, consumers looking for a new smartphone or who are eligible for a device upgrade with their current mobile service provider can visit CVS.com/smartphone, where they can choose from a variety of Android smartphones. Once consumers select a phone, and sign on for a new or upgrade to a two-year contract, the phone will be shipped directly to them.

"Over the past year we have seen a substantial increase in the number of our CVS/pharmacy customers using mobile devices to refill prescriptions, shop and manage their ExtraCare savings and rewards," stated Brian Tilzer, SVP and chief digital officer for CVS/pharmacy. "This complimentary offer makes the CVS Mobile app even more accessible to our customers who have yet to experience its capabilities."

In a recent consumer survey of retail apps by Xtreme Labs, the CVS Mobile app was top-rated for Android supported mobile devices, the company stated. The app extends the in-store shopping and pharmacy experience to customers wherever they are, at any time. Through the free smartphone offer, consumers will be able to experience the app and its features, including the My Mobile Card feature, which allows customers to scan and save their ExtraCare card information within the app. The app also gives shoppers the ability to place photo print orders from their smartphone camera roll for same-day pick up, using the built-in GPS locator to find a nearby CVS/pharmacy. In addition, customers can now access a new Pill Identifier tool to check for drug interactions and identify pills by shape, color and imprint. With the Scan Your Refill feature, users can scan their prescription barcodes to easily refill their prescriptions.

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Bic re-invents highlighter with new Brite Liner Highlighter Tape

BY Jason Owen

SHELTON, CT. — Bic Consumer Products, a distributor of stationary products, lighters and shavers, announced today a new highlighter tape, the first to hit the market, according to the company.

Bic Brite Liner Highlighter Tape is a bright fluorescent tape that can be used to highlight documents without bleeding through paper. It also erases easily, making it convenient to use on textbooks, magazines, newspapers and other important documents.

“The innovative Bic Brite Liner Highlighter Tape is a unique product that offers consumers a new way to conveniently highlight documents and it provides the ability to erase after use! The Bic Brite Liner Highlighter Tape is available in the two most popular highlighter colors, pink and yellow, and is perfect for use at school, at home and at the office,” said Michael Frazier, senior associate brand manager of stationery for BIC USA.

The Bic Brite Liner Highlighter Tape is available in a one-pack with a suggested retail price of under $3.00 and in a two-pack with a SRP of under $5.00.


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Target to pay more than $1.1 billion in debt refinancing plan

BY Alaric DeArment

MINNEAPOLIS — Target has accepted for purchase $760.7 million worth of debt as part of a $1.1 billion debt-refinancing plan announced last month, the mass merchandiser said.

The company announced plans in mid-March to purchase up to more than $1.1 billion worth of debt securities and will pay close to the full amount for those accepted for purchase.

The offer to purchase the debt from the people holding it expired Wednesday night at 11:59, the company said.

 

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