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CVS/pharmacy makes donation to LA Diaper Drive

BY Allison Cerra

WOONSOCKET, R.I. A leading retail pharmacy chain has made a donation to a volunteer organization that provides diapers to low-income families in the Los Angeles area.

CVS/pharmacy donated 600,000 diapers to LA Diaper Drive. A portion of the diapers will be distributed by LA Diaper Drive at “Los Angeles’ Biggest Playdate,” a family festival co-hosted by CVS/pharmacy and LA Diaper Drive on May 22. The event site — Rosecrans Boundless Playground — provides access for children of all abilities to play together and was built in 2008 through a grant from the CVS Caremark Charitable Trust as part of the CVS Caremark All Kids Can program to enrich the lives of children with disabilities, CVS said.

Remaining diapers will be distributed to families throughout the year by more than 20 of LA Diaper Drive’s partner organizations, which provide the diapers as incentives to attend important life skills classes aimed at improving lives and promoting safe and healthy families.

“We know that so many families lack everyday necessities like diapers, which can become an overwhelming financial burden,” said Eileen Howard Dunn, SVP corporate communications and community relations for CVS Caremark. “We are pleased to be able to support families throughout Los Angeles with this donation of 600,000 diapers and are so proud to play a role in giving back to our community during these challenging economic times.”

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Rite Aid introduces Tugaboos baby care line

BY Michael Johnsen

CAMP HILL, Pa. Rite Aid on Thursday introduced its new private-brand baby care line Tugaboos, beginning with Tugaboos diapers that now are available at all Rite Aid stores.

The new baby care line is part of Rite Aid’s plan to revamp its entire private brand program with a new look, new brands and additional offerings to meet the needs of today’s value-driven consumer.

Creams, lotions and wipes are among the products that will be added to the line of Tugaboos baby care products.

Parents and caretakers can watch short informational videos about Tugaboos premium diapers and Tugaboos training pants on Rite Aid’s Video Values online savings program site at RiteAid.com, earning $1 off coupons.

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P&G launches eStore

BY Allison Cerra

CINCINNATI A new online shopping site will offer household, beauty and grooming products from one of the largest consumer goods makers in the world.

Procter & Gamble’s premier site, eStore, was developed with PFSweb and marries innovation with shopper insights, P&G said. Functioning as a “living learning lab,” eStore features such tools as brand shop pages, consumer engagement and feedback and social network integration.

Prior to the national launch, the eStore enlisted 5,000 shoppers to help guide the design and development of the “ideal” online shopping site. These shoppers aided in simplifying navigation and which products should be featured on the site. Brands to be featured on the site include Tide, Swiffer, Olay, CoverGirl, Pampers and Febreeze.

“The U.S. eStore is an exciting initiative that we feel will help us listen, learn and collaborate with online shoppers to find new opportunities to serve consumers’ household, beauty and grooming needs,” said Kirk Perry, P&G VP, North America. “Through our partnership with PFSweb and on-going testing with consumers, we envision the eStore will help deliver new tools, services and features that can ultimately be shared with retailers to provide a real convenience and value for shoppers, while also delivering innovation for the industry and specifically for our product categories.”

For more information on the eStore or to start shopping favorite P&G brands, visit www.pgestore.com, www.pg.com or www.pfsweb.com for more details.

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