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CVS/pharmacy launches promotion to promote flu shots

BY Antoinette Alexander

WOONSOCKET, R.I. — In recognition of this year’s National Influenza Vaccination Week, which runs Dec. 8 to 14, CVS/pharmacy and MinuteClinic are reminding families that it is not too late to get a flu shot, and are offering a 20% off CVS/pharmacy Shopping Pass to those who get their flu shot at either CVS/pharmacy or MinuteClinic this holiday season.

"As people plan their family gatherings during this busy holiday season, we want them to remember that a flu shot will provide them and their loved ones the best protection available from getting sick with the flu," stated Papatya Tankut, VP pharmacy affairs at CVS/pharmacy.  "While flu season is unpredictable, it typically peaks in January or later. In fact, last season’s national flu outbreak occurred right after the holidays so this an ideal time to get vaccinated if you haven’t received your flu shot yet."

More than 7,600 CVS/pharmacy stores and more than 750 MinuteClinic walk-in medical clinics inside select CVS locations provide flu shots every day, including evenings and weekends, no appointment necessary.

Customers will receive a 20% Off CVS/pharmacy Shopping Pass this holiday season when they get a flu shot at CVS or MinuteClinic. The Shopping Pass can be used with CVS/pharmacy’s ExtraCare card to save 20% off non-pharmacy purchases up to $100.

Members of CVS/pharmacy’s ExtraCare Pharmacy & Health Rewards program will receive $5 in ExtraBucks Rewards when they get a flu shot at a CVS/pharmacy by Dec. 31, 2013.

Health insurance plans, including Medicare Part B, typically cover the full cost of a flu shot. CVS/pharmacy and MinuteClinic can directly bill many national and regional health plans that cover all or part of the cost of a flu shot.

In addition to flu shots, CVS pharmacists and MinuteClinic nurse practitioners and physician assistants are available to provide a number of other vaccinations, including pneumonia and whooping cough.

National Influenza Vaccination Week was established by the Centers for Disease Control to annually highlight the importance of continuing influenza vaccination through the holiday season and beyond. The CDC recommends an annual flu shot for everyone ages 6 months and older as the first and most important step in protecting against influenza. A yearly flu shot is recommended because a new formulation of the vaccine is produced every year to protect against the currently circulating influenza viruses. Also, immunity provided by the vaccine declines over time.

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Coca-Cola honored by NASCAR

BY Ryan Chavis

DAYTONA BEACH, Fla.— Coca-Cola was honored on Thursday with the 2013 NASCAR Marketing Achievement Award at the NASCAR NMPA Myers Brothers Awards Luncheon, which was held in the Encore Ballroom at Wynn Las Vegas. This makes Coca-Cola a three-time recipient of the award.

Coca-Cola, using an immersive integrated marketing strategy, engaged fans, customers and employees across nearly every facet of NASCAR, including promotions, public relations, online, social media and retail.

“Over the course of our 15-year relationship, Coca-Cola has become one of the most recognized brands in our sport,” Jim O’Connell, NASCAR chief sales officer, said. “Once again, Coca-Cola raised the bar by creating innovative activation and an integrated marketing approach to engage with millions of NASCAR fans, embodying the spirit of the award.”

This year, Coca-Cola released a series of brand spots called “Coca-Cola Racing Family Road Trip,” which featured NASCAR stars Tony Stewart, Danica Patrick, Greg Biffle, Ryan Newman, Denny Hamlin and Joey Logano. The four-part series premiered during the Daytona 500.

“The Coca-Cola partnership with NASCAR is rich in history and passionately multifaceted. We’re honored and humbled to receive this prestigious award from such a valuable partner,” Sharon Byers, senior vice president, sports and entertainment marketing for Coca-Cola North America Group, said. “From our Coca-Cola Racing Family members to decades of supporting local, regional and national activation, together our properties talk to a broad scope of fans. In 2013, the NASCAR partnership extended across 19 tracks, 13 current and alumni drivers, two entitlement races, activation with 36 national retail partners in [more than] 250,000 retail locations, 2.8 million My Coke Rewards entries in NASCAR-themed sweepstakes and nearly 12,000 participants in our Coca-Cola Family Track Walks.”

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Dr Pepper Snapple Group nabs spot on Civic 50

BY Ryan Chavis

PLANO, Tx. — Dr Pepper Snapple Group has been named a member of the Civic 50, an initiative that identifies and recognizes community-focused companies.

“We are proud to be a part of the Civic 50 for the second year in a row,” Vicki Draughn, VP corporate affairs for DPS, said. “It’s a reflection of our commitment to drive positive change in communities and a testament to our employees’ engagement in making a difference in their hometowns.”

One way DPS is making a difference in local communities is through its ACTION National philanthropy program, which targets four areas: fit and active lifestyles, environmental initiatives, emergency relief and hometown giving.

Some highlights from DPS’s many initiatives and partnerships include:

  • Let’s Play, a community partnership led by DPS to get kids and families active. The first Let’s Play initiative was a three-year, $15 million commitment to nonprofit partner KaBOOM! to construct or repair 2,000 playgrounds across the country, benefiting five million children. The commitment will be fulfilled this month;
     
  • United Way – DPS has partnered with United Way since 2008 and has raised close to $8.5 million, including almost $2.2 million this year alone. The company also contributed thousands of volunteer hours to local United Way chapters;
     
  • Keep America Beautiful – DPS donated $300,000 this year to fund placement of recycling binds in public state, regional and city parks; and
     
  • American Red Cross – DPS continues to support relief efforts of the American Red Cross and the Annual Disaster Giving Program through a $1 million, four-year commitment.

DPS was evaluated on several key elements, such as leadership, design, employee civic health, community partnerships and transparency. To learn more about the Civic 50 survey, visit Civic50.org.

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