PHARMACY

CVS/pharmacy kicks off annual campaign to support St. Jude Children’s Research Hospital

BY Antoinette Alexander

WOONSOCKET, R.I. — CVS/pharmacy once again is supporting the St. Jude Children’s Research Hospital Thanks and Giving campaign, and will offer CVS/pharmacy shoppers more options to support the research.

This year marks the eighth year for the annual in-store fundraiser. St. Jude is one of the world’s leading centers for the research and treatment of pediatric cancer and other deadly childhood diseases, and since partnering in 2004, CVS/pharmacy and its customers have raised more than $25 million for the hospital.

From now through Dec. 11, CVS/pharmacy store colleagues will encourage customers to add $1 or $3 to their purchase at the register. Customers shopping online at CVS.com also can support the campaign by donating the amount of their choice at checkout.

Funds raised by CVS/pharmacy for Thanks and Giving will support the CVS Caremark Rehabilitation Services Center at St. Jude. Children with deadly diseases, such as cancer, may experience developmental, cognitive or physical impairments as a result of their illnesses, as well as the treatments used to save their lives. The facility in Memphis, Tenn., which opened in 2009, doubled the space dedicated to providing audiology, occupational therapy, physical therapy and speech-language pathology services to St. Jude patients to help them overcome the barriers they face in recovery.

"CVS/pharmacy’s participation in the Thanks and Giving campaign reflects our commitment and dedication to supporting the work St. Jude is doing to treat children with cancer and the life-saving research they share with experts across the country," said Eileen Howard Boone, SVP corporate communications and community relations for CVS Caremark. "We want to thank our colleagues and customers who, for the past eight years, have joined us in supporting this great cause."

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Walgreens open on Thanksgiving with special deals for smartphone users

BY Michael Johnsen

DEERFIELD, Ill. — Walgreens on Monday announced that all stores will be open on Thanksgiving Day from 9 a.m. to 6 p.m., in addition to its more than 1,600 24-hour locations, including pharmacies.

In addition to featuring a number of front-end promotions in store, Walgreens has teamed with Redbox to give away 1 million free movie rentals. On Thanksgiving, the first 130 customers to make a purchase at each Walgreens location will get a free one-day Redbox DVD rental valid thru Dec. 24.

And for smartphone customers, Walgreens is adding scannable coupons to its mobile applications, offering exclusive discounts beginning Black Friday.

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Electronic health records offer new ways to monitor medication nonadherence

BY Alaric DeArment

WHAT IT MEANS AND WHY IT’S IMPORTANT — Catalina Health’s latest program and two previous studies illustrate the ways in which electronic health records and e-prescribing open the door for new ways to monitor medication nonadherence and, along with them, new ways to combat it.

(THE NEWS: Catalina Health addresses medication nonadherence with Health Consumer Journey. For the full story, click here.)

The Catalina program is an example of the kinds of technology-based, personalized approaches designed to get to the bottom of why patients don’t adhere to their medications.

It’s easy to point to medication non-adherence’s high cost – $290 billion per year to the U.S. economy, according to most sources – but harder to tackle the problem when it happens for a wide and complex variety of reasons.

An October study by Kaiser Permanente used electronic health records to monitor primary non-adherence, a seldom-explored facet of non-adherence in which patients receive new prescriptions on paper or electronically, but never drop the prescriptions off or pick up their drugs. Another October study, sponsored by CVS Caremark and also conducted by researchers at Harvard University and Brigham and Women’s Hospital, used electronic prescribing data and found that 24% of patients given new medications by their doctors don’t fill them.

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