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CVS/pharmacy joins Shopkick as inaugural retail pharmacy partner

BY Antoinette Alexander

PALO ALTO, Calif. — Shopkick, a shopping application that rewards shoppers for walking into stores and interacting with products, has teamed up with CVS/pharmacy to roll out a first-ever offering of walk-in and other rewards at a retail pharmacy, Shopkick announced on Tuesday.

The program kicks off with a special offer, kicking $5 back to shoppers who visit participating CVS/pharmacy locations with the Shopkick app. 



“The CVS/pharmacy partnership with Shopkick is another exciting step in our ongoing efforts to expand our mobile capabilities for our digitally minded customers,” stated Rob Price, CMO for CVS/pharmacy. “We’re looking forward to working with Shopkick and to delivering on our goal of creating the most personalized and accessible shopping experience for our customers.”
 


CVS/pharmacy customers will receive Shopkick’s cross-retail currency “kicks” for walking in to 1-of-150 stores throughout the San Francisco Bay area, and will receive special offers and opportunities to interact with partner brands throughout their shopping experience. CVS/pharmacy customers will also receive additional kicks when they make a purchase with a MasterCard or Visa card through Shopkick’s “Buy & Collect” program.
 


CVS/pharmacy customers can also redeem kicks for CVS/pharmacy gift cards in the Shopkick Rewards Mall. 
 

“Adding CVS/pharmacy is a big addition for Shopkick users since many CVS/pharmacy customers typically shop several times per week, whether picking up a prescription or shopping for other household or beauty needs. Now customers can earn even more ‘kicks’ rewards for those visits and purchases,” stated Doug Galen, Shopkick’s chief revenue officer. “CVS/pharmacy is the latest top player in Shopkick’s rapidly expanding Partner Alliance. It’s incredibly innovative for the category, and we’re thrilled to have CVS/pharmacy on board.”
 


To provide rewards to shoppers actually walking in stores, the Shopkick app detects a Shopkick signal, emitted from a patent-pending device located in each participating store and picked up by a shopper’s smartphone handset. Because the store is focused on rewarding actual visitors, it then delivers “kicks” via the app, which can be collected at all participating partner store locations. Kicks are redeemed for in-store gift cards, song downloads, movie tickets, Facebook Credits, donations to charities and more.



Because Shopkick is able to accurately detect actual presence inside participating stores, partner retailers ensure that marketing dollars put into the Shopkick program are being spent to reward customers who are physically present in the store, translating into higher value rewards for the shopper, Shopkick stated.


Launched in August 2010, there are now more than 6,500 individual stores across multiple retailers and 300 of the country’s largest malls that have deployed Shopkick’s technology. In addition, at more than 250,000 other stores across America, Shopkick offers smaller rewards for interacting with products from brand partners. Even more rewards can be earned for making purchases at participating partner retailers through Shopkick’s Buy & Collect program.
 


Shopkick is available for free on the iPhone from the App Store and for Android from Google Play.

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Dum Dums’ Facebook fans choose new lollipop flavors

BY Allison Cerra

BRYAN, Ohio — The maker of Dum Dums lollipops is slated to roll out new flavors that were selected by consumers.

Peach mango and raspberry lemonade flavors were picked by the Dum Dums’ Facebook fans via the "Flavor Mash-Up" contest. The winners were posted on Aug. 9. Peach mango and raspberry lemonade will hit stores in spring 2013, replacing dulce de leche and mango flavors.

"We’re thrilled to give Facebook fans a voice in the selection of the next Dum Dums flavors," Dum Dums brand manager Evan Brock said. "Flavor mash-ups are very popular right now and Dum Dums fans have selected two delicious combinations."

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Walkers Shortbread unveils new Hanukkah item

BY Allison Cerra

HAUPPAUGE, N.Y. — Walkers Shortbread is debuting a new product that commemorates the Festival of Lights.

The company said its Mini Festive Stars for Hanukkah are a complementary addition to Walkers’ collection of holiday-themed shortbread cookies.

"We place a strong value on tradition at Walkers Shortbread," Walkers Shortbread managing director Jim Walker said. "For over 114 years, our shortbread has brought families together during times of celebration.It is our pleasure to provide a product specifically for the Jewish community."

Each 4.4-oz. box touts 27 bite-sized, six-point shortbread stars for a suggested retail price of $2.99.

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