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CVS/pharmacy hopes to set hearts aflutter this Valentine’s Day

BY Allison Cerra

WOONSOCKET, R.I. — CVS/pharmacy is positioning itself as a go-to shopping destination this Valentine’s Day.

"Showing loved ones that you care is easier than ever this Valentine’s Day with the variety of meaningful gifts available at your local CVS/pharmacy," said Mike Bloom, EVP merchandising, supply chain, marketing and advertising. "From cards and candy to the most popular designer fragrances, we offer what the variety shoppers are looking for in one convenient stop."

The drug store chain said it is offering a wide selection of chocolates and candy, heartfelt greeting cards and spa-at-home products, as well as personalized photo keepsakes.

CVS/pharmacy said it will announce promotions on its Twitter and Facebook pages, as well as in store circulars. The company also is encouraging ExtraCare members to purchase Valentine’s Day items, and can save money when they purchase specially advertised items and receive instant ExtraBucks every time they shop.

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Supervalu continues foray into private-label beer biz

BY Michael Johnsen

MINNEAPOLIS — In the wake of Walgreens’ Big Flats 1901 entry, Supervalu recently introduced its “high quality, low price” private-label American lager, Buck Range Light.

Buck Range Light, which retails for about $5.99 for a 12-pack, will roll out in Supervalu banners nationwide, including Albertsons, Jewel-Osco, Cub Foods and more.

The announcement comes one week after a similarly value-priced, private-label beer, Big Flats 1901, was launched through Walgreens. In the week following, Walgreens’ new beer was parodied on Comedy Central’s "The Colbert Report."

Other retailers have stepped into the private-label beer game over the past few years, namely Costco, whose Kirkland Signature beer entered the market in December 2008.

“Supervalu’s goal in creating a new private-brand beer is to provide customers a fair, low-price option with the same great taste as leading national brands,” stated Trent McKinster, director of beer for Supervalu. Buck Range Light is Supervalu’s entry into the value beer category.

The Minnesota supermarket will continue to offer its full line of private-label premium beers, including R.J. King Wingwalker, Metolius, Gouden Haven and San Lucas.

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Jewel-Osco participates in Go Red for Women campaign

BY DSN STAFF

ITASCA, Ill. — Jewel-Osco announced that it is partnering with the American Heart Association to raise awareness and funds for the AHA’s Go Red For Women campaign against heart disease, the leading cause of death among American women.

In February, which is also American Heart Month, the retailer is taking part in several initiatives to support Go Red For Women. Donations for the campaign have been collected at store registers. Additionally, Jewel-Osco said it will contribute a portion of the proceeds from sales of environmentally friendly bags to Go Red For Women. Customers can visit special in-store displays to find other items also being offered in honor of the campaign. These products will be available while supplies last. Meanwhile, Jewel-Osco will have tie-ins with several vendors to support Go Red for Women.

"We remain dedicated to educating the public about the threat of heart disease to women," said Nancy Chagares, Jewel-Osco SVP marketing and merchandising. "American Heart Month gives us an excellent opportunity to reach out to our customers and the community, and educate them about the steps we can all take to protect ourselves and our loved ones."

Jewel-Osco’s activities are being done in conjunction with its parent company, Supervalu, which is in its third year as a national supporter of the Go Red For Women campaign.

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