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CVS/pharmacy gears up for holidays with Black Friday sales event

BY Antoinette Alexander

WOONSOCKET, R.I. — As the holiday shopping season officially kicks off, CVS/pharmacy has announced that it is offering shoppers deals on gifts both online and in-store on Black Friday and Cyber Monday. Plus, additional savings and rewards are available for ExtraCare members.

"Whether hunting for the best Black Friday bargains or making a quick stop for holiday essentials like wrapping paper, batteries or stocking stuffers, shoppers will discover great value at CVS/pharmacy this year," stated Judy Sansone, SVP of merchandising for CVS/pharmacy. "Starting with our three-day Black Friday sale, customers can take advantage of incredible promotions on a wide variety of gifts for everyone on their list. We’re happy to make the holiday shopping experience easy and convenient for our customers while offering tremendous savings and selection."

Sales starting Nov. 22 through Nov. 24 include:

  • Toys: Buy-One-Get-One deals will be available on specially-advertised toys and shoppers can also snag discounts on select Discovery Kids toys ($12.99), Dream Lites ($27.88), radio control cars or trucks ($9.99), or wireless indoor helicopters ($12.88).
  • Gadgets and Tech: A selection of gadget gifts will also be on sale, like an Android tablet with 7" digital touch screen ($78.88) or the choice of a Sylvania Home Theater System with DVD player, iCraig Tower Speaker with FM Radio, AM/FM Vintage CD Jukebox, American Cinema Popcorn Popper or Sunbeam Microwave Oven (all $48.88).
  • Novelties: Nesquick Chocolate Fountain, Waffle Zoo, Super Pretzel Maker, Keebler Cake Pop Maker, Keebler Pie Maker or Sunbeam Sewing Machine, will also be available for $12.88 each.

In addition, a variety of everyday essentials and gift items are included in "Free After ExtraBucks Rewards” promotions, so ExtraCare cardholders can earn instant rewards back for buying specially-marked items detailed in the circular and on store shelves. For recipients of Sunday newspaper deliveries across the country, there is a 25% off shopping pass for in-store purchase within the weekly circular.

CVS/pharmacy is offering deals on holiday gifts and decor, as well as everyday essentials, on CVS.com. Shoppers can also sign up online to receive Double Quarterly ExtraBucks Rewards on their purchases both online and in-store.

On Black Friday shoppers can visit CVS.com to shop for gifts and take advantage of exclusive online-only deals, including free shipping from 12 pm through 3 pm EST and on all orders more than $25 all day long.

On Cyber Monday, shoppers will find additional exclusive deals on CVS.com plus free shipping on all orders of more than $25.

The retailer is encouraging members of its ExtraCare program to check the circular in-store or online to find additional savings during the holidays. For those participating in the ongoing Double Quarterly ExtraBucks Rewards promotion going on through Dec. 15, customers will earn double the rewards on most gift purchases, leading to a post-holiday treat in the form of more ExtraBucks Rewards that pay out in January.

At CVS.com, customers can check back for additional promotions throughout the holiday season and are encouraged to order gifts online by Dec. 14 with standard shipping (Dec. 17 with expedited shipping) to get their gifts in time for Christmas (by Dec. 24).


Shoppers can follow @CVS_Extra on Twitter to learn about upcoming ExtraCare promotions and participate in a variety of giveaways, including the "12 Days of Giveaways" event kicking off on Dec. 3. Additional holiday savings news and updates can be found on the CVS/pharmacy Facebook page. Starting Nov. 20 for the five weeks leading up to Christmas, shoppers also can head to Destination Christmas on CVS.com, or visit the CVS/pharmacy YouTube channel each week to watch videos featuring moms with blogs sharing their gift suggestions and holiday savings tips.
 

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CVS/pharmacy, St. Jude Children’s Research Hospital partner for annual holiday campaign

BY Antoinette Alexander

WOONSOCKET, R.I. — CVS/pharmacy on Monday announced its annual in-store fundraiser for the ninth year to support the St. Jude Children’s Research Hospital Thanks and Giving campaign, a holiday program that raises awareness and funds for the research and care provided at St. Jude.
Since the campaign’s inception, CVS/pharmacy and its customers have raised more than $31 million to support St. Jude.

From now through Dec. 8, CVS/pharmacy store colleagues will encourage customers to add $1 or $3 to their purchase at the register in support of the campaign. Customers shopping online at www.CVS.com will also have the opportunity to donate $1 at checkout. 

Funds raised by CVS/pharmacy for the St. Jude Thanks and Giving campaign support the CVS Caremark Rehabilitation Services Center at St. Jude.  Children with deadly diseases like cancer may experience developmental, cognitive or physical impairments as a result of their illnesses as well as the treatments used to save their lives. The facility in Memphis, which opened in 2009, doubled the space dedicated to providing audiology, occupational therapy, physical therapy and speech-language pathology services to St. Jude patients to help them overcome the barriers they face in recovery.

"We want to thank our colleagues and customers who have raised more than $31 million to support the work St. Jude Children’s Research Hospital is doing to treat children with cancer and other catastrophic diseases," stated Eileen Howard Boone, SVP of corporate communications and community relations for CVS Caremark.  "We know it takes $1.8 million a day to operate St. Jude and no family ever pays St. Jude for anything, so every dollar really goes a long way in helping to save a child." 
 

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Duane Reade kicks off Facebook campaign to promote store-brand hosiery

BY Antoinette Alexander

NEW YORK — Duane Reade, which is owned by Walgreens, has announced a seven-week social media campaign to raise awareness of Duane Reade-brand hosiery products — produced by Doris Hosiery Mills.

The campaign will aim to help New Yorkers find the perfect legwear for a multitude of events in time for the winter season. The "Show Us Some Leg" contest, calls for entrants to upload their original photos wearing Duane Reade brand hosiery via a Duane Reade Facebook page application, commenced at midnight on Nov. 18 and will run through Jan. 7.

"The ‘Show Us Some Leg’ Facebook campaign allows New Yorkers to engage with Duane Reade on strategic digital, social media and in-store platforms," stated Calvin Peters, online/public relations manager of Duane Reade. "By promoting the affordability and quality of Duane Reade legwear and the ubiquitous nature of Duane Reade stores, we are helping busy New Yorkers find the right legwear option for all occasions. The quality is without question, working with Doris Hosiery Mills which produces the hosiery for leading fashion brands, reinforces the trendsetting appeal and the incredible value these products represent."

Initiatives to create and foster interest along with participation in the contest are integrated using multiple digital marketing platforms, including a promotional video featuring celebrity blogger, Jess Zaino of Cheap Chic Shopping Tours, that will run on the Duane Reade Web site, Facebook page and YouTube TV channel; Twitter parties; vlog posts by Duane Reade VIP bloggers; the publishing of photos submitted by entrants on Pinterest, Foursquare, Twitter and other social media sites; in-store signage, in-store radio announcements and POS flyers in Duane Reade stores.

During the first six weeks of the competition, celebrity judge Zaino will select a weekly winner. Winners will be chosen based on their photo submissions on Facebook. Each week will introduce a different occasion for entrants to wear Duane Reade legwear, including  Out on the Town, Date Night, Working Girl, Girls’ Night Out, Layer Your Look and Holiday Party. Judging criteria will include enthusiasm, pose originality, public appeal, the alignment of the photo with the weekly theme and Duane Reade "brand spirit."

Each individual entrant will be restricted to a single submission per week, and each week there will be three winners (18 weekly winners in total), with a grand prize of an iPod Touch, a second-place prize of $200 worth of Duane Reade gift cards and a third-place prize of $100 worth of Duane Reade hosiery products. The winner of the grand prize for the best overall photo will be chosen by public vote on the Duane Reade Facebook page. The GPW will receive an Apple iPad, $200 worth of Duane Reade gift cards and $100 worth of Duane Reade hosiery products.

Duane Reade brand hosiery products include socks, tights, sheer hosiery, toe covers, foot covers, knee highs and leggings priced between $3.99 and $14.99.

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