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CVS/pharmacy enhances mobile features for greater convenience

BY Antoinette Alexander

WOONSOCKET, R.I. — CVS/pharmacy Friday announced enhanced shopping and prescription refill functionality for its mobile site, located at m.CVS.com, as well as iPhone and Android apps, enabling shoppers to use mobile devices to manage their ExtraCare Rewards accounts, scan and send prescription refills, and order photo prints from CVS Photo Centers.

Customers accessing CVS/pharmacy’s mobile website can now take advantage of several features of the ExtraCare Rewards Program. This new functionality lets shoppers:

  • Load select ExtraCare coupons received via email directly to their ExtraCare card through the "Send to Card" digital savings option;

  • View the available balance of ExtraBucks Rewards;

  • Check ExtraCare transaction history; and

  • Order a new ExtraCare Rewards card to replace a missing or lost card.

In addition, CVS/pharmacy launched a set of mCommerce options for shoppers using photo services. Customers using smartphones can now:

  • View photo albums and slideshows;

  • Order prints for in-store pickup in about an hour;

  • Share photos with friends and family.

For customers who have downloaded CVS/pharmacy’s iPhone or Android app, CVS/pharmacy is making it easier to manage prescriptions. Customers with the iPhone or Android app can now use their smartphones to scan and send rapid refills (no sign-in required) to their local CVS/pharmacy for up to six prescriptions at once, just by using the camera in their mobile devices and the CVS/pharmacy app. These refills can be sent by scanning the prescription label directly. The apps also include a quick-response code scanner that customers can use for scanning any QR code at CVS/pharmacy stores or any other retailer.

Beyond the prescription refill functionality, the same ExtraCare Rewards Program management now available through the CVS/pharmacy mobile site has been added to the CVS/pharmacy iPhone and Android apps.

These features are in addition to the already launched features that allow shoppers to spot nearby CVS/pharmacy stores by using their phone’s GPS, check their weekly circular and find MinuteClinic locations and services.

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Survey: Cyber Monday gaining traction as post-Thanksgiving retailing event

BY Michael Johnsen

BOSTON — Almost 2-in-5 people plan to shop Cyber Monday — the Monday after Thanksgiving when online retailers historically offer steep discounts and special promotions — according to a Consumer Pulse study of more than 1,400 U.S. consumers conducted by Boston-based custom research firm Chadwick Martin Bailey and iModerate Research Technologies that was released Friday.

While it still lags behind Black Friday in volume of sales, according to ComScore, Cyber Monday is the heaviest online shopping day of the year with sales topping $1 billion in 2010, compared with the same year’s Black Friday sales of $10.6 billion, 38% of people plan to shop on Cyber Monday, while a nearly identical percentage (39%) plans to shop Black Friday. And as many as 61% of Cyber Monday shoppers will also be searching stores for deals the day after Thanksgiving.

“Online retailers have clearly taken notice and are making strong preparation,” stated Jeff McKenna, senior consultant at Chadwick Martin Bailey. “You will be seeing a big push by online retailers concurrent with Black Friday events as they seek to attract online shoppers. Knowing that many Black Friday shoppers also intend to shop online, they are a prime target for online offers.”

The study also looks at promotions motivating holiday shoppers — 52% of online shoppers list free shipping as the number one motivation to purchase. In-store or online, consumers are on the hunt for deals, only 15% plan to spend more, half plan to spend the same as last year, and nearly a third intend to spend less.

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MidWest introduces invisible gripper ladies garden glove

BY Allison Cerra

CHILLICOTHE, Mo. — MidWest has introduced a new ladies garden glove that features a clear gripping surface.

New MidWest invisible gripper ladies garden glove features a floral print pattern design and a knit wrist that keeps dirt out.

"These new garden gloves are truly exciting with the new invisible gripping surfaces," MidWest president Stephen Franke said. "[They are] a major innovation that really works and looks great. We feel this is the beginning of a significant trend change in the glove industry. And in keeping with our overall product goals, the quality and comfort of these garden gloves is excellent."

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