HEALTH

CVS/pharmacy develops new online vitamin resource

BY Antoinette Alexander

WOONSOCKET, R.I. — CVS/pharmacy announced on Monday the launch of the Family Vitamin Center, a new health hub on CVS.com to help educate customers on the vitamins and supplements that can support their personal health goals.

This new online resource is designed to help take the confusion out of the vitamin aisle and features an interactive questionnaire and guidance tools that provide personalized supplement recommendations identifying which options are best suited to address personal wellness goals or health conditions. It also allows users to shop by goal, such as heart health or immune support, and get the latest health tips.

Customers also can sign up for Ship & Save, an automatic replenishment program that offers a 20% savings on every vitamin or supplement purchased and free shipping. To celebrate the launch of the Family Vitamin Center, during the first four weeks of January, a wide range of select vitamins will be "Buy One, Get One Free" online and in stores nationwide, the company stated.

"The Family Vitamin Center helps CVS/pharmacy customers save time, money and lead healthier lives, which is the intent of all of our digital resources," stated Brian Tilzer, SVP and chief digital officer for CVS Caremark. "More and more of our customers are engaging with us across digital platforms to enhance their pharmacy and drug store shopping. Until now, there has been a lack of guidance online to help customers decide which products might be best for them. Our new Family Vitamin Center is a one-of-a-kind tool that fills this information gap by providing customers with the facts they need, helping to put them on their path to better health."

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South Beach Diet launches chocolate truffle smoothie

BY Michael Johnsen

NEW YORK — South Beach Diet on Monday unveiled a new addition to its family of nutritious and convenient snacks — the South Beach Diet 100 Calorie Smoothie in chocolate truffle flavor. 

The new smoothie contains 6 grams of protein and fiber and has no artificial flavors, sweeteners, or sugar alcohols.

"We’re pleased to offer a delicious chocolate option of our popular South Beach Diet line of Smoothies," Elise Donahue, CEO of the South Beach Diet, said. "We like to satisfy consumers’ taste buds with protein-and fiber-rich snacks that are also scrumptious."

When asked, 96% of survey respondents told South Beach Diet they wanted a chocolate-flavored smoothie.

 

 

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Living Essentials donates almost $350,000 to Living Beyond Breast Cancer

BY Michael Johnsen

FARMINGTON HILLS, Mich. — Living Essentials on Friday announced a donation of $344,269.20 to Living Beyond Breast Cancer, a national nonprofit education and support organization serving women and families affected by breast cancer. The total amount of the donation is based on a donation of five cents from the sale of every bottle of the limited edition, specially marked Raspberry Flavored 5-hour Energy sold between Aug. 15 and Dec. 31.

In addition to the monetary donation, LBBC has experienced significant increases in calls to its Breast Cancer Helpline, a surge in demand for their free Guides to Understanding Breast Cancer, and a jump in the number of visitors to lbbc.org, due in large part to Living Essentials’ multi-media marketing campaign for the product, the company stated.

 

"The 5-hour ENERGY advertisements have increased the visibility of LBBC’s educational and support services to a national audience and we are pleased to respond to them," stated LBBC CEO Jean Sachs. "Combined with the financial donation from Living Essentials, LBBC is reaching more people and providing them with trusted breast cancer information and a community of support. LBBC’s ambitious vision is a world where no one impacted by breast cancer feels uninformed or alone. This incredibly generous donation moves us further in that direction."

LBBC will use the donation to introduce a series of new initiatives and expand existing services, including a new series of brochures called In Focus that will address special-interest topics, including a publication for men. Other programs that will benefit from the donation include expanding the Breast Cancer Helpline nationally, increasing the number of free LBBC webinars, and hosting additional regional community meetings across the country.

"For us, this program was about much more than just writing a check," Manoj Bhargava, founder of Living Essentials, said. "We wanted to make sure that LBBC was recognized at the same level as some of its better-known counterparts, and that they were provided with funding to continue their good work. It’s about making a real change, and we did that here."

 

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