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CVS/pharmacy debuts mobile shopping platform for smartphone users

BY Antoinette Alexander

WOONSOCKET, R.I. — Looking to stay on the cutting edge of mobile commerce, CVS/pharmacy has made the entire CVS.com catalog available to shoppers through its mobile site (m.cvs.com), so CVS/pharmacy customers easily can browse, order and buy products anywhere, anytime from their smartphones.

In addition, the CVS Photo mobile site features fully-optimized print ordering and purchasing with easy checkout.

"Our new mobile shopping site offers digitally-minded CVS/pharmacy shoppers with a superior on-the-go retail shopping experience," CVS/pharmacy SVP and chief marketing officer Rob Price said. "The launch of mobile shopping is another exciting step in our ongoing effort to expand our digital suite in order to better serve all of our customers — whether they are refilling prescriptions via camera phone or shopping for holiday gifts from their smartphone."

The news comes on the heels of new research data from eMarketer, which estimated that mobile commerce sales will reach $6.7 billion this year in the United States — a small fraction of overall retail sales, no doubt, but a whopping 91.4% increase over 2010. Next year, sales will rise another hefty 73.1% to $11.6 billion. EMarketer publishes data, analysis and insights on digital marketing, media and commerce.

Visitors to the CVS/pharmacy mobile site now can:

  • Access the CVS.com catalog of more than 25,000 products;

  • Redeem coupons and offers;

  • Purchase and ship products;

  • Browse product categories and search for specific items;

  • Update credit card and account information for shipping and billing; and

  • Log-in to their CVS Photo account to order and purchase prints for in-store pickup.

These mobile enhancements complement previous upgrades that allow shoppers to spot nearby CVS/pharmacy stores by using their phone’s GPS, check the weekly circular and find MinuteClinic locations and services. CVS/pharmacy shoppers also can manage their ExtraCare Rewards accounts and scan and send prescription refills, via their smartphone.

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Designer Greetings’ new website underscores product offerings

BY Allison Cerra

EDISON, N.J. — Designer Greetings has unveiled its new redesigned website.

The greeting card publisher said the new site highlights its extensive greeting card line — which touts more than 21,000 designs — as well as boxed Christmas cards, boxed and packaged invitations and thank you notes, and a gift wrap line. Retailers have the opportunity to browse through the company’s history, achievements and customer testimonials en route to sampling its greeting cards, Designer Greetings said.

In line with the website overhaul, Designer Greetings said the site also features the company’s new corporate logo.

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Sam’s Club, Salvation Army help deserving families through annual campaign

BY Gail Hoffer

BENTONVILLE, Ark. — Sam’s Club announced that it is teaming up with the Salvation Army and Off the Field professional football players’ wives association for the fifth annual Dream Drive for the Salvation Army.

Twenty pre-selected families from the Salvation Army Adopt-A-Family program in 10 different cities will receive $1,000 worth of gifts, including food, clothes, personal items and toys from Sam’s Club. As part of the Dream Drive campaign, Off the Field representatives will be shopping at their local Sam’s Clubs on Dec. 8 to purchase items for these families.

"Giving back to our local communities has been a long-standing part of our culture at Sam’s Club," Sam’s Club VP home and apparel Cindy O’Connor said. "Our partnership with The Salvation Army and Off the Field allows us to help make the holidays a little brighter for families in need through the annual Dream Drive campaign."

Sam’s Club will donate $200,000 through the Dream Drive program this holiday season to provide gifts and personal items for 200 Salvation Army families in the following cities:

  • Baltimore;

  • Charlotte, N.C.;

  • Chicago;

  • Dallas;

  • Houston;

  • Indianapolis;

  • Kansas City, Mo.;

  • Philadelphia;

  • Phoenix; and

  • Washington, D.C.

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