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CVS/pharmacy continues fight against ‘money trashing’

BY Allison Cerra

WOONSOCKET, R.I. — CVS/pharmacy said that it is continuing to promote its "MoneyTrashers" campaign by adding new digital resources to CVS.com and the CVS/pharmacy Facebook page.

Beginning Oct. 1, members of CVS/pharmacy’s ExtraCare rewards program will begin receiving their quarterly reward payout. In line with this, the drug store chain said that both sites now feature new humorous videos showing shoppers all the ways they can remember to not be a "MoneyTrasher." Viewers can vote on their favorite videos and help spread the word to others by sharing the content on Facebook and Twitter, which can encourage them to "Stop Money Trashing."

What’s more, shoppers can declare their commitment against "MoneyTrashing" by taking a digital pledge to not be a MoneyTrasher. The first 500,000 pledge registrants will automatically receive $2 ExtraBucks rewards, the company said.

"We have always been proud that tens of millions of loyal CVS/pharmacy customers redeem their ExtraBucks rewards and have made ExtraCare the most successful retail rewards program in the U.S.," CVS/pharmacy customer relationship management VP Melissa Studzinski said. "However, our goal is to help even more customers realize how easy it is to save money by taking advantage of the rewards available. Since launching our MoneyTrashers campaign, the number of ExtraCare members redeeming their rewards has reached new heights and it is clear the message is resonating with customers and people are having a lot of fun with it. As we enter the next phase of this campaign, we want to continue that excitement and enlist our customers to teach their friends and family to stop ‘trashing’ their ExtraBucks rewards, too."

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DSE Healthcare employs social media to elicit consumer testimonials

BY Michael Johnsen

EDISON, N.J. — DSE Healthcare Solutions reached out to volunteers with recurrent urinary tract infections through social media sites for a 12-week Cystex challenge. The outreach incorporated the Cystex Facebook page, Cystex Ladies Room Blog and outreach to bloggers, who spread the word through their network of consumers and other bloggers.

Ten women were selected out of that group and supplied with a 12-week supply of Cystex Liquid Cranberry Complex with Proantinox. The women reported on their progress weekly and communicated via the Cystex "Ladies Room" blog and the Cystex Facebook page.

Of the 10 women, eight completed the challenge. In the 12 months prior to beginning the challenge, this group of women had paid an average of four visits to the doctor for UTI-related issues. During the 12 weeks of the challenge, the total number of doctors visits was zero.

"While this was in no way a scientifically based study, as a practicing urologist, I believe that the results were impressive," stated Elizabeth Kavaler, a New York City urologist and Cystex spokeswoman. "What I especially found impressive were the women’s own evaluations of their bladder health — before and after — and the dramatic improvements reported."

"All of the patients reported improvement after initiating use of Cystex Liquid Cranberry Complex, and none reported an adverse reaction," Kavaler added. "The personal accounts of the impact that this supplement had, from reduced stress to improvements in quality of life, are great substantiation."

The Cystex Better Bladder Challenge was created and executed for DSE by Robin Leedy & Associates.


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Pharmaca opens second store in Carlsbad, Calif., area

BY Michael Johnsen

BOULDER, Colo. — Pharmaca Integrative Pharmacy will open location No. 24 in Carlsbad, Calif., on Oct. 22, the chain announced Thursday.

“We’re excited to join the Carlsbad community and share the benefits of Pharmaca with more residents in the North County area,” stated Mark Panzer, president and CEO of Pharmaca. “Our distinctive concept provides our customers with an opportunity to manage their own health through traditional pharmacy offerings, holistic treatment options, additional health-focused products, educational resources and a talented licensed practitioner staff.”

Pharmaca has partnered with the Mitchell Thorp Foundation to support their charitable efforts in providing funding for families with children suffering from life-threatening illnesses. As part of that partnership, 5% of opening-day sales will go to MTF. “We’re so pleased that Pharmaca can partner with this organization that is so important to so many families in need,” Panzer said.

The new 4,700-sq.-ft. location joins the La Jolla location, which opened in 2007, as the second store in the area. The store’s team of practitioners will be led by Lisa Hinckley, licensed acupuncturist, who will work alongside licensed pharmacists and other holistic practitioners, including naturopathic doctors, herbalists and estheticians.

A grand opening will kick off with a ribbon-cutting ceremony on Oct. 20, hosted by area chamber of commerce and city council members, along with Hinckley and store manager Susan Joslin. Later that night, Pharmaca will host a VIP event for local doctors, chamber members, Facebook/Twitter fans, council members and other local VIPs.

The first 100 customers to visit the store on Oct. 22 will receive goodie bags filled with a variety of health and beauty samples and will be able to take advantage of free cholesterol testing. Personalities from the KyXy radio station will be on-site, broadcasting from the new Pharmaca between 12 p.m. and 2 p.m.

On Nov. 3, the Carlsbad Pharmaca will host the first of its educational events with a lecture by Michael Murray, an expert in integrative health. The lecture is the first in Carlsbad’s Healthy Living Lecture series and will be followed by a talk on Nov. 10 by Karen Behnke, CEO and founding partner of Juice Beauty skin care. The store will soon have a monthly slate of events that will help Pharmaca serve as a community health resource in the Carlsbad area.

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