BEAUTY CARE

CVS/pharmacy to close all Beauty360 locations

BY Antoinette Alexander

WOONSOCKET, R.I. — CVS/pharmacy is shuttering all of its Beauty360 locations and ceasing operation of the Beauty360 e-commerce business to focus on the growth of its core CVS/pharmacy beauty business, the retailer confirmed on Wednesday.

As of May 19, all 25 of the Beauty360 locations will close and the e-commerce business will cease operation.

The upscale concept was unveiled November 2008 at a Capitol district CVS store in the center of Dupont Circle. The stores carry a wide range of prestige and niche beauty brands from the skin care, cosmetics, men’s grooming and fragrance categories. Plus, its staff of trained and licensed professionals offers a suite of brand-specific signature services including express facials, hand massages and make-up application. Aside from the high-end beauty offerings, Beauty360 sought to a major statement with its upscale décor and layout, which included a separate entrance.

“The first Beauty360 store opened in 2008 and kicked off a 25-store pilot that proved to be a tremendous learning experience for our organization. There have been many aspects of the Beauty360 concept that were positive. In the past four years, we have learned a great deal about our beauty customer through our experience with Beauty360 and plan to apply many of these learnings to future enhancements within our beauty department at CVS/pharmacy. 
In 2011, we successfully launched the CVS/pharmacy Beauty Club and introduced our own exclusive beauty brand, Nuance Salma Hayek,” the company stated in a statement sent to Drug Store News.

The CVS Beauty Club marked the first beauty loyalty program introduced at a mass retailer. In the year since launching, the program has reached 10 million members. 

“Nuance Salma Hayek has been met with both customer and industry accolades and also exceeded sales expectations for the year. This kind of success within our core beauty offering clearly demonstrates the tremendous opportunity we have to maintain and grow our leadership position in beauty through our over 7,300 CVS/pharmacy stores,” the company stated. The Nuance Salma Hayek beauty brand was developed in partnership with actress Salma Hayek.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
BEAUTY CARE

AmLactin names Olympic swimmer Dara Torres brand ambassador

BY Antoinette Alexander

MAPLE GROVE, Minn. — AmLactin Alpha-Hydroxy Skin Care, an Upsher-Smith skin care brand, has announced that 12-time Olympic medalist and best-selling author Dara Torres will serve as its first-ever brand ambassador.

The Olympic athlete and mother will help launch the “Ultra Skin Performance” campaign. The campaign is devoted to educating women of all ages about the internal and external elements that contribute to dry skin, one of the most common skin challenges, and features insights into skin care from Torres and New York cosmetic dermatologist and author Dr. Doris Day. Together they will share “The Fundamentals of Fit Skin” to help women with dry skin strive to look and feel their best at every life stage. The announcement is part of a series of media tactics to help reinvent the AmLactin line and through the debut of contemporary packaging, which now is transitioning into retail stores.

As previously reported by Drug Store News, AmLactin dons a fresh, new look. The makeover comes with a new name: AmLactin Alpha-Hydroxy Skin Care. The contemporary design graces white, pearlescent bottles and tubes complemented by a series of vibrant colors and a signature droplet to convey the line’s intensity and success at helping skin retain its moisture.

As previously reported, the “Ultra Skin Performance” campaign will include a series of video blogs entitled "Smooth Talk," hosted by Day. Torres will serve as a featured guest and will share her secrets to maintaining beautiful skin. The series will be housed on AmLactin’s website and integrated into the brand’s Twitter and Facebook pages. AmLactin also plans to host Twitter chats with Torres and Day throughout the year.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
BEAUTY CARE

FMI, GMDC to host joint health, wellness conference next summer

BY Michael Johnsen

ORLANDO, Fla. — The Food Marketing Institute and Global Market Development Center on Tuesday announced plans for the two associations to partner in offering a comprehensive conference in 2013 focused on health, beauty and wellness. The announcement was made at the FMI’s Health and Wellness Conference here.

The FMI and GMDC event will take place May 31 through June 4, 2013, at the JW Marriott San Antonio Hill Country in San Antonio, Texas, and will provide opportunities for food retailers and wholesalers, health and beauty suppliers, pharmacists, dietitians and other health-related professionals to explore health-and-wellness solutions.

“Consumers embracing the journey of a healthier lifestyle are looking for assistance in pulling together all the various pieces — health, food and nutrition, exercise and appearance — in a way that feels holistically right to them,” stated Cathy Polley, VP health and wellness at FMI and executive director of the FMI Foundation. “Combining the resources of our two associations means we can offer food retailers and wholesalers a stronger, more integrated conference — one that will help them tell a cohesive health-and-wellness story resonating up and down every single aisle of the supermarket.”

"Combining education and resources that wed food and pharmacy, cosmetics and cooking, eating and exercise will result in a cohesive retail experience encouraging a healthier America," added Dave McConnell, GMDC president and CEO. "As the public perception of health and wellness expands, retailer resources must synergistically connect across a spectrum of services and provide consumers unified guidance whether they are shopping in cosmetics, the produce department or in the pharmacy.”

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?