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CVS/pharmacy announces launch of new Gold Emblem Abound line of snacks

BY Antoinette Alexander

WOONSOCKET, R.I. — CVS/pharmacy has announced a chain-wide effort to make it easier for customers to make health-conscious decisions when shopping for food and snacks with the launch of Gold Emblem Abound.

 

To view a video about the new program, click here.

Rolling out immediately, the new brand of snack products includes more than 40 items that are free from artificial flavors and preservatives.

"We are excited and very proud to introduce the Gold Emblem Abound brand of healthier snacks and grocery items to our customers. We developed the line to taste great and help people on their path to better health," stated George Coleman, VP merchandising, store brands and quality assurance, CVS/pharmacy. "We are confident that our customers will love the products as much as we do."

Gold Emblem Abound offers customers a range of snacks including, snack bars, trail mixes, dried fruit, popcorn and rice chips. Each product in the line is free of artificial flavors and preservatives and contains no trans fats. In addition, Gold Emblem Abound includes products that are gluten-free certified, sodium-free, cholesterol-free and contain sources of protein, fiber, omega-3s, probiotic cultures and potassium.

Nutritional benefits are clearly identified on the bright green packaging. Prices range from $2.19 to $10.99.

In addition to the new product line, CVS/pharmacy also is kicking-off an in-store tagging program called Fit Choices, which takes the guesswork out of finding healthier options throughout the consumables department. The new Fit Choices tags guide shoppers in their selection of edible products and allow customers to find items that suit their individual dietary needs, focused around four categories: "Heart Healthy," "Sugar Free," "Gluten Free" and "Organic."

Store items that meet strict nutritional guidelines will be marked on-shelf with one of the four Fit Choices tags. Products tagged as "rganic" will contain at least 95% organically-produced ingredients and carry the USDA Organic seal on packaging, while items low in saturated fat and cholesterol will be listed as "Heart Healthy," as these items may reduce the risk of heart disease. Brightly colored signage highlights the ease of making healthier food choices at CVS/pharmacy drugstores nationwide, and allows shoppers to select the appropriate item without having to decipher complex labels.

This new effort complements the recent announcement that CVS/pharmacy will stop selling cigarettes and other tobacco products in its stores this fall, further demonstrating the company's commitment to helping people on their path to better health.

 

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Weis Markets sponsors new interactive exhibit at The Discovery Center

BY Michael Johnsen

BINGHAMTON, N.Y. — The Discovery Center, a hands-on interactive children’s museum, and Weis Markets on Monday celebrated the grand opening of a new interactive exhibit with a ribbon cutting ceremony. The Weis Markets Exhibit is a fully-stocked kid-sized grocery store where children can have fun exploring the shelves and filling their carts with fruits and vegetables, dairy products, seafood selections, deli offerings and other healthy choices.
 
The Weis Markets Exhibit is the one grocery store where kids are encouraged to touch everything. The new Weis Markets Exhibit replaces an older grocery store exhibit and features updated fixtures, products, registers, graphics and lighting.
 
This is the first children’s interactive exhibit that the Sunbury, Pennsylvania based grocery chain has sponsored.“We are pleased to welcome the shoppers of tomorrow to our Weis Markets Exhibit at The Discovery Center,” stated Mike Umstead, Weis Markets’ district manager. “When you watch children in our exhibit, you can see them having fun and appreciate their sense of wonder. You can tell they’ve already learned a lot from watching their parents shop.”
 

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BSN launches the pre-workout supplement N.O.-XPLODE

BY Michael Johnsen

BOCA RATON, Fla. — BSN on Monday launched the pre-workout supplement N.O.-XPLODE. 

 

 
"Explosive energy, enhanced endurance, maximum performance – the New N.O.-XPLODE flat-out delivers on all fronts," stated Kent Cunningham, BSN's VP marketing. "BSN introduced the first complete pre-workout supplement to the world in 2004. Today, our new N.O.-XPLODE re-defines what a pre-workout supplement can be, and should be."
 
The new N.O.-XPLODE formula features three exclusive blends: Thermic Energy; Endura Shot, a concentrated beta-alanine blend to help enhance workout capacity and duration; and Myogenic Matrix, featuring an advanced creatine blend to help athletes reach their goal of maximizing performance.
 
"The consumer reaction has been unprecedented," said BSN senior brand manager Eric Hart. "More than 3-out-of-every-4 consumers who sampled the formula during the development process reported that it delivered the right level of energy, endurance and muscle pumps."
 

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